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Marketing Manager – Integrated Acquisition Team – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $71000 – 107000 per year

Job date: Thu, 06 Feb 2025 07:41:16 GMT

Job description: DescriptionJoin our team:The Integrated Acquisition team is seeking a Marketing Manager to lead the development and execution of the 4P integrated acquisition marketing plan, working closely with cross-functional partners to ensure TELUS achieves loading targets during key sales periods.Our highly-engaged team is responsible for profitable growth of the business through short-term and long-term 4P marketing activity and strategies. We lead the integrated marketing plan, focused on Mobility interlocked across Marketing and Channels. We are the owners of the strategic planning, integration, and orchestration of mass sales events like Back to School, Black Friday, and Boxing Week, and are responsible for customer-facing messaging prioritization.This role will put you at the center of the Consumer Mobility business, giving you exposure to a wide array of cross-functional teams and executives across the business. Your resilience, agility and ability to thrive in an ever-changing dynamic environment will make you a perfect fit on our team.What you’ll be responsible for in your new role:

  • Leading the development of the 4P marketing plan during mass sales events to ensure TELUS achieves loading targets
  • Partnering with cross-functional teams to bring your ideas to life across various TELUS sales channels, and turn campaign plans into flawless execution
  • Messaging strategy (placement and prioritization) across paid media, TELUS and Koodo web, and leaseline, focusing on driving conversion and increasing volume and value
  • Strong understanding of telco pricing landscape, in order to facilitate effective planning discussions
  • Manage a broad cross-functional team to turn campaign plans into flawless execution
  • Putting customer and channel experience at the heart of everything you do to ensure best-in-class customer purchase experiences across all channels
  • Conducting post-mortem analyses and apply learnings to the go-to-market playbook to continuously improve campaign execution

QualificationsWhat you bring to the team:

  • 2-4+ years of marketing or Channel experience
  • Solid understanding of pricing strategies, and key metrics that drive TELUS business decisions
  • Excellent organizational and project management skills
  • Ability to meet deadlines and prioritize multiple initiatives, while executing with excellent attention to detail
  • Strong relationship building and influencing skills, with a proven ability to work within a team environment
  • Exceptional verbal and written communication skills, and the ability to confidently build and present succinct presentations to various audiences
  • Analytical ability; comfortable diving into multiple data sources to uncover the story and make decisions to improve business outcomes
  • Self-starter mindset and someone who is naturally curious, with the ability and determination to recognize and overcome obstacles
  • Ability to work Eastern hours (9 AM to 5 PM EST)

Salary Range: $71,000-$107,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

The Integrated Acquisition team at TELUS is seeking a Marketing Manager to lead the development and execution of the 4P integrated acquisition marketing plan. The role involves working closely with cross-functional partners to ensure TELUS achieves loading targets during key sales periods. Responsibilities include developing marketing plans, partnering with cross-functional teams, managing messaging strategy, analyzing data, and continuously improving campaign execution. Qualifications include 2-4+ years of marketing experience, strong organizational skills, relationship building abilities, and analytical skills. The salary range is $71,000-$107,000, with additional benefits such as competitive salary and bonus structures, pension and share purchase programs, career growth opportunities, and more. TELUS is committed to diversity and equitable access to employment opportunities.

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