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Sage Canada is currently recruiting for a Marketing Manager, Paid Media (Traffic Acquisition Manager) to drive new customer acquisition growth for our cloud-native small business accounting solutions. You will come with a proven track record of results-oriented and data-driven paid media experience and are familiar working within a SaaS/eCommerce focused organization.

The ideal candidate has a deep understanding of how to plan, execute and measure, multi-channel digital media campaigns that drives new customer acquisition growth. You are comfortable analyzing data, understanding customer insights, and conversion and marketing effectiveness metrics (including ROAS, CAC, and LTV). You have a growth mindset and are willing to take risks and can learn and adapt. You have a strong level of knowledge of all paid and organic media channels, media mix, analytics, optimization, and attribution. You will collaborate and work across multiple stakeholders and departments. This role will report into the Commercial Leader for Canada.

Key accountabilities and decision ownership:

Plan and execute lead generation and new customer traffic acquisition plans across digital channels (Google Ads, Paid Social, Display & Programmatic).

Manage partnership with our Global media agency.

Envision and execute the strategy for all traffic-driving channels, including SEM, SEO, Social, Display, Affiliates, as well as identifying, and launching new channels.

Perform regular analysis and optimization of campaigns, while working within budgets and maximizing KPIs.

Build traffic plans and forecasts including spend budgets, pacing and efficiency updates.

Monitor traffic KPIs, and regularly report on channel and campaign performance, and overall marketing effectiveness (including ROAS, CAC, and LTV).

Analyze and interpret web traffic trends and patterns to provide insights and actions for campaign optimization.

Work closely with the marketing campaign managers, marketing performance & insights team, and other key stakeholders on tracking, reporting, optimization, asset development and awareness campaigns.

Skills, know-how and experience:

Minimum of 3-5 years’ experience in the SaaS digital paid media marketing space with a focus on ecommerce.

Experience leading successful paid search and paid social campaigns and reporting on metrics.

Has a proven track record of data driven customer growth.

Knowledge and experience with conversion metrics, including CPM, CTR, CPC, CPA/CPL

Strong experience in performance marketing, comfortable scaling budgets, determining points of diminishing returns and optimising budgets between channels.

Strong level of knowledge of all paid and organic media channels, media mix, analytics, optimization, and attribution.

Able to work cross-functionally with internal stakeholders across various departments, as well as influence when necessary.

Excellent communication skills

Proven experience of running successful multi-channel campaigns

Team player

Do you love where you work? WE do!

Who is Sage? https://www.sage.com/en-us/company/careers/who-we-are/

How we make a difference: https://www.sage.com/en-us/company/sage-foundation/

Champion of Business Builders: https://www.sage.com/en-us/products/

Life at Sage: https://www.sage.com/en-us/company/careers/life-at-sage/

Our comprehensive total rewards program included:

Extended health, dental and vision coverage

On-going training and professional development

21 days paid time off from the start

Paid 5 days to volunteer through our Sage Foundation

Matching Retirement contributions

And, so much more…

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