Company: Blend360

Location: Toronto, ON

Expected salary:

Job date: Wed, 11 Jun 2025 22:35:30 GMT

Job description: Company DescriptionBlend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.Job DescriptionOur Fortune 100 financial services client is seeking a Marketing Manager of Payments to support their banking partner. This role will drive sustained and profitable revenue growth through the planning, development, and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice within the client’s Canadian Banking Marketing division, this role will drive full-funnel marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.The Details:

• Location: Downtown Toronto, ON (3 days per week onsite required)
• Duration: Approximately a 12-month consulting project with the possibility of extension
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Champion a customer focused culture to deepen client relationships and leverage broader bank relationships, systems, and knowledge.
• Support marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborate closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, integrate such strategies within existing programs to promote a seamless client experience.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in and participation from multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborate with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Support development and deployment of creative assets, agnostic of media channel and across all touchpoints.
• Champion proper usage of the bank’s brand in Canada, in full compliance with global brand guidelines and the organization’s visual identity continuum.
• Champion a high-performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity and respect.
• Deliver results in accordance with the bank’s behavioral competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Direct day-to-day activities in a manner consistent with the bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursue effective and efficient operations of respective areas, while ensuring the adequacy, adherence to, and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Design and implement global customer-first strategies across all operating countries and ensure that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments; develop and track global benchmarks and goals to measure performance.

Qualifications

• Prior marketing experience within a large bank or financial services company (credit or debit card experience preferred)
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of product analytics and marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• 4-6 years of marketing management experience

Additional InformationA diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.BLEND360 is an equal opportunity employer.

Company Description:
Blend is a leading AI services provider focused on leveraging data science, AI, and human expertise to create impactful solutions for clients. Their mission is to drive innovation and unlock value through a combination of technology and strategic insight, fostering more fulfilling work for their team and clients.

Job Description:
Blend’s Fortune 100 financial services client is seeking a Marketing Manager of Payments to enhance customer engagement and drive revenue growth for their banking partner. This position is part of the Canadian Banking Marketing division, aiming to deliver benefit-led marketing campaigns aligned with strategic goals.

Key Details:

• Location: Downtown Toronto, ON (3 days on-site)
• Duration: Approximately 12 months, with potential for extension
• Benefits: Includes health, vision, dental, 401K, life insurance, and a supportive team environment.

Responsibilities:

• Foster a customer-focused culture to strengthen client relationships.
• Develop and refine annual and quarterly marketing plans.
• Collaborate with customer journey management to execute marketing strategies.
• Monitor market trends and consumer sentiment for agile planning.
• Lead engagement strategies for the credit card portfolio, integrating them with existing programs.
• Analyze market research for strategic direction of campaigns.
• Ensure collaboration and clarity of roles within a matrixed environment.
• Support creative asset development across media channels.
• Uphold the bank’s brand compliance with global guidelines.
• Promote a high-performance culture, emphasizing values like accountability and integrity.
• Manage operations in line with risk and compliance standards.

Qualifications:

• Prior marketing experience in a large bank or financial services (credit/debit card experience preferred).
• Familiarity with Agile methodology.
• Strong performance growth expertise and knowledge of marketing tech.
• 4-6 years of marketing management experience, demonstrating collaboration and results orientation.

Diversity Statement:
Blend is committed to building a diverse workforce, recognizing its importance for growth and success. They actively promote equality and inclusivity in the workplace.