Company: TalentTank

Location: Toronto, ON

Expected salary: $90000 per year

Job date: Wed, 12 Mar 2025 01:21:48 GMT

Job description: Growth Marketing Manager – Lender PartnershipsLocation: Hybrid (Toronto, ON – along the TTC Yonge Line)
Industry: FinTech | Mortgage Technology
Employment Type: Full-TimeAbout the RoleA fast-growing FinTech company in the mortgage industry is looking for a Growth Marketing Manager – Lender Partnerships to drive expansion and engagement with banks, credit unions, and alternative lenders across Canada.This is a foundational marketing hire , reporting directly to the Founder & CEO , with the opportunity to build and execute the company’s marketing and partnership strategy from the ground up .If you have deep connections in the Canadian lending space and a passion for growth marketing and strategic partnerships , this role offers the chance to make a significant impact.Key ResponsibilitiesLender Growth & Partnership Development

• Identify, engage, and onboard new lender partners (banks, credit unions, private lenders, B-lenders, monoline lenders).
• Develop and execute strategic marketing initiatives to increase brand awareness and lender adoption.
• Create co-branded marketing campaigns and educational materials for lender partners.
• Represent the company at industry events, conferences, and networking opportunities to establish and expand key relationships.
• Work closely with the Founder & CEO to refine go-to-market strategies for lender partnerships.

Marketing & Lead Generation

• Design and implement growth marketing campaigns focused on lender acquisition.
• Leverage email marketing, LinkedIn outreach, and paid advertising to generate inbound leads.
• Develop and execute ABM (Account-Based Marketing) strategies targeting high-value lender partners.
• Optimize SEO and digital ad strategies to increase visibility and attract lenders.
• Track, analyze, and report on campaign performance, continuously optimizing for higher engagement and conversions.

Thought Leadership & Brand Positioning

• Position the company as a must-have tech solution for lenders by developing case studies, whitepapers, and thought leadership content .
• Partner with Mortgage Professionals Canada, Canadian Credit Union Association, and other industry organizations to enhance credibility.
• Create and execute educational webinars, workshops, and PR campaigns to strengthen market positioning.

Qualifications & Experience

• 5+ years of marketing and partnership experience in the Canadian lending, mortgage, or FinTech industry .
• Strong relationships with banks, credit unions, monoline lenders, and alternative mortgage providers in Canada.
• Proven experience in B2B marketing, partnership development, and lead generation .
• Strong knowledge of mortgage lending, underwriting processes, and broker-lender relationships .
• Expertise in CRM tools, marketing automation (HubSpot, Marketo), and analytics platforms .
• Exceptional relationship-building, networking, and presentation skills .

What’s in It for You?

• Competitive salary + performance-based bonuses .
• Opportunity to build the marketing function from scratch .
• Work closely with the Founder & CEO , influencing key strategic decisions.
• A fast-paced, collaborative, and high-growth FinTech environment .
• Hybrid work setup with an office location along the TTC Yonge Line in Toronto .

How to ApplyIf you have a strong network in the lending space and a passion for growth marketing and strategic partnerships , we’d love to hear from you!

A fast-growing FinTech company in the mortgage industry is seeking a Growth Marketing Manager – Lender Partnerships to drive expansion and engagement with lenders across Canada. The role involves identifying and onboarding new lender partners, developing marketing initiatives, and positioning the company as a tech solution for lenders. The ideal candidate will have 5+ years of marketing experience in the Canadian lending or FinTech industry and strong relationships with lenders. This role offers a competitive salary, performance-based bonuses, and the opportunity to build the marketing function from the ground up. If you have a passion for growth marketing and strategic partnerships, this could be the role for you.