Marketing Manager

Nice to meet you! Bright + Early is looking for our very first marketing hire. We’re looking for a creative, energetic, multi-faceted generalist who is passionate about making the world of work better.

More about us:

Known for building unique, creative and inclusive people experiences, Bright + Early is an HR consultancy unlike any other. Our clients are typically venture backed startups, creative firms, e-commerce brands and non-profits that want to be exceptional places to work. We help them by building inclusive and employee-friendly recruiting programs, career growth plans, equitable pay systems, modern HR policies and more. Our clients include companies like Mozilla, Mejuri, Kotn, Endy, the Black Health Alliance and the June Motel.

Collectively, we see a future where the world’s most successful companies are built on empathetic, inclusive, data-driven people practices. Our vision is to be the go-to resource for these companies through our work and content. Recently we also launched Early, a digital magazine focused on the raw, real aspects of work.

More about the role:

All things marketing! At the moment, we’re sitting on a goldmine of opportunity: great content material, incredible clients, cool work to share with the world, and an audience that wants to see it. We’ve launched well-received content (our newsletter, Early Magazine), and dipped our toes into social, analytics, SEO and ads. The problem? None of us are focused 100% on owning our marketing efforts, and it’s time to bring in an expert.

This is a small-company marketing role (we’re 12 people), so it’s a solo position that wears a lot of hats, including growth, community, social, partnerships and content. Though multi-hat roles require some context switching, we’re confident that at our current size, it’s a one-person job with plenty of room for the work life balance we value. As the owner of our marketing strategy, you’ll take over these hats and decide which to wear and when (and let us know if we need a different size or style of hat, too). Right away, you’ll have major ownership and impact, creative freedom, and the opportunity work with one of the most supportive, fun and engaged teams out there.

*Here are the different areas you’ll own.*

Content:

– Alongside a small editorial team, act as a contributor to Early Magazine. You’ll have access to that aforementioned goldmine of fresh and interesting work, templates, insights and hot takes from inside our organization. You’ll turn these into 1-2 pieces of content monthly, with the remainder of the magazine’s content being produced by our editorial team.
– Act as curator of our biweekly newsletter, consisting of a letter from our CEO or other team members, content from Early Magazine, and interesting external resources.

Digital Marketing/Growth:

You’ll own and execute our digital marketing strategy, including:

– Managing and optimizing ad spend for Early Magazine and Bright + Early
– Managing a fairly low-touch SEO strategy for both the magazine and Bright + Early. Make recommendations and tweaks to ensure the right people are finding us
– Checking in on Google Analytics to gain insights and make recommendations for both web properties
– Run experiments and find innovative ways to grow readership of Early Magazine, our newsletter, and general awareness of our services

Community:

– Speak to our clients and community regularly, to learn from and understand their needs
– Own our social media presence (we’re currently active in Twitter and Instagram) or work with freelance resources
– Look for creative ways to engage and provide value to our community
– Form partnerships with firms, products, groups and communities that have aligning goals and values
– Look out for speaking, media and award opportunities for the team. We’ve been featured so far in TechCrunch, Betakit, the Globe and Mail, Courier, the Toronto Star, and Bloomberg, to name a few.

*Skills we’re looking for: *

– Digital / growth marketing experience (SEO, Adwords, Google Analytics)
– Strong copywriting and editing skills, and content writing experience
– Social media knowledge
– Experience with email marketing and growth
– Able to work with existing design assets to create on-brand materials
– History of creative risk taking
– Passion for building the future of work
– Passion for building diverse and inclusive content and company cultures
– A big ‘ideas’ person with strong follow-through
– Experience with Adobe creative suite a plus

*Success Metrics: *

– Newsletter subscriber growth
– Early Magazine readership growth
– Client inquiry metrics
– Adherence to our company values and point of view. While we value growth, we’ll always put our values first. For example, we don’t take on projects that we don’t feel benefit the best interest of a company’s employees, or that aren’t inclusive, and our marketing strategy must reflect these same values.

*What we offer: *

– The fulfillment of working with coworkers, clients and companies who care about creating friendly, diverse and effective places to work
– Health benefits, including an HSA, drug and dental coverage, an EAP, and fully paid-for therapy through Inkblot
– A parent-friendly workplace with flexible hours and a 75% top up plan for 4 months of parental leave
– 4 weeks of vacation and 3 cultural leave days annually for religious or cultural events that are not on the government calendar (or just reconnecting with yourself)
– Team Thursdays: Every Thursday, we pause client work to come together (or not). Though most Thursdays are dedicated to sharing, connecting, bringing in expert speakers for learning and development or workshopping cool ideas, we take the second Thursday of the month as a free day off.

*Interview Process: *

– Application, including resume submission, writing sample submission and application questions. Please attach a link or document with some examples of your work, such as articles or content, social accounts you manage, etc.

– Interview screen with our operations manager, Taavi, to cover the basics of the role, your background and your interest, with the opportunity for both sides to ask basic clarifying questions.
– Call with our founder, Nora, to go more in depth
– Our top 3 candidates selected. We’ll ask them to complete a (paid) project/presentation (max 5 hours of work) that they will retain ownership over (i.e. we’re not looking for usable work)
– Offer

*Salary*

$80,000-$95,000 CAD annually

Further Info and Policies

*Remote and Location*

We’re based in Toronto and have re-opened our completely optional office near Queen and Spadina. You can choose whether you’d like to come in or not and how often. We are dedicated to equal access and inclusion in this model, and are building a specific strategy to ensure an equal experience for those who choose to come in or not come in. That said, we need you to be eligible to work in Canada.

*Accommodations and Accessibility*

Accommodations are available on request for candidates with disabilities taking part in all aspects of our hiring process. For more on this, you can contact us at hello@brightandearly.ca or inquire about accommodations if you’re invited to an interview.

*Inclusion*

At Bright + Early, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of building programs and processes that change the world of work. We strongly encourage applications from Indigenous Peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

*Land Acknowledgement*

Bright + Early was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Haudenosaunee, and the Wendat peoples, and is now home to many diverse First Nations, Inuit, and Métis Peoples from across Turtle Island. We acknowledge that we are all treaty people and accept our responsibility to honour all our relations.

To recognize the land is an expression of gratitude and appreciation to those whose territory we reside on, and a way of honouring the Indigenous people who have been living and working on the land from time immemorial. Land acknowledgements do not exist in a past tense, or historical context: colonialism is current and ongoing, and we need to centre reconciliation in our actions and in our work. We encourage our team, partners, and clients to learn about the lands in which they live and to work towards reconciliation.

Job Type: Full-time

Salary: $80,000.00-$95,000.00 per year