Core Logistics International is a 3rd party transportation company that services the local GTA dealing primarily with freight forwarders, shippers, and airport pickup/deliveries. We cover a range of transportation modes, in addition to providing local transport and warehousing.

We are currently seeking a qualified individual for the position of Marketing Manager.

JOB RESPONSIBILITY

Marketing Management

• Act as the primary point of contact for company marketing initiatives.
• Provide subject matter expertise during management meetings & discussions.
• Create and deliver presentations to senior management.
• Identify local marketing opportunities (major events, etc.) and implement campaigns to build brand awareness.
• Monitor websites to ensure images, product and content are up to date and optimize user experience.
• Actively seek new technology and develop innovative ways to reach and engage customers.

• Monitor industry trends and share insights for marketing planning.

• Develop, execute, and optimize paid media campaigns from conception to launch through various platforms, such as Google Ads, Facebook Business Manager, etc.

• Participate in annual financial planning and expense management for all marketing activities to ensure effective and efficient use of funds.

• Work cross-departmentally to align campaign strategies and goals across the organization in an effort to create more collaboration and integration.
• Create graphic design elements as required, including marketing decks, sell sheets, etc.

Marketing Strategy

• Create and implement marketing strategies consistent with the company’s strategic goals and business objectives.
• Establish metrics to accurately assess the success of implemented marketing strategies.
• Design and implement digital marketing strategies to increase engagement, while ensuring content aligns with the overall brand.

Brand Management

• Evaluate and improve on existing logos, templates, and other brand assets for the company.
• Monitor and improve brand performance measured by key brand performance metrics.
• Research and identify consumer insights to improve brand performance and opportunities for growth.

QUALIFICATIONS

• Post-secondary degree/diploma in Business Administration or a related discipline, with a specialization in Marketing.
• Minimum 3 years’ experience in Marketing.
• Direct graphic design experience an asset.

SKILLS & COMPETENCIES

• Thorough understanding of marketing practices and market research methods.
• Strong analytical skills interpret consumer data and market trend information.
• Innovative thinking and flexibility to explore new ideas and opportunities.
• Strong verbal and written communication skills.
• Intermediate proficiency in Adobe Creative Suite.
• Intermediate proficiency in web analytics, Google Adwords.
• General knowledge of HTML, CSS and web development tools.
• Intermediate proficiency in MS Office (Word, Excel, Powerpoint).

Full benefits will be provided by the company after the successful completion of the probationary period.

Reference ID: COREMRK2021

Job Types: Full-time, Permanent

Salary: $55,000.00-$68,000.00 per year

Additional pay:

• Bonus pay

Benefits:

• Dental care
• Life insurance
• On-site parking
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

COVID-19 considerations:
To keep our staff safe as possible we’ve installed hand-sanitizers throughout the building, sanitizing wipes, a mandatory mask policy, as well as deep cleaning done every two weeks.

Experience:

• Marketing: 3 years (required)

Work remotely:

• No