Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Thu, 19 Dec 2024 00:27:10 GMT

Job description: As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially tag management platforms. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in all five sub-disciplines of Marketing Science-tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modeling-but you pretty much wrote the book on at least two of them.You will:

• Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.

• Effectively communicate and present complex technical concepts to non-technical audiences.

• Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
• Ensure tag management best practices and data governance standards are applied to existing and new implementations.

• Creatively solve problems, improve processes, and design methodically.

• Drive collaboration within teams to provide support, share skills, and gain insight.
• Confidently manage project delivery expectations and communications to project team.

You have:

• Experience web and media analytics implementations using tag management platforms (e.g., Adobe Launch / DTM, Google Tag Manager, Tealium Tag Manager)
• Experience with digital media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
• Strong understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Pixel implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, etc.)
• Experience with the function of APIs and API data calls
• Confidence in your communication and collaboration skills.
• Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
• Well-organized approach to working on multiple projects at once.
• Passion to always improve your team’s craft through ongoing learning and support.
• Strong collaboration, project management, and team building skills.
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

• Automation skills

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagementThis hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.CM Liquid Talent is still an option for roles approved to be 100% remote.Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

The content describes a job opportunity as a Marketing Science Lead responsible for measuring cross-channel marketing activations using digital analytics tools, tag management platforms, and collaboration with teams. The role involves implementing data capture solutions, maintaining analytics solutions, and driving collaboration within teams. The ideal candidate has experience in web and media analytics, digital media platforms, pixel implementation, APIs, and strong communication skills. The job offers benefits such as competitive packages, maternity and paternity leave, flexible work options, and opportunities for learning and development. Additionally, the company values diversity and inclusion in the workplace. They have a hybrid work model with some office work required. Remote work options are available for approved roles. The company is committed to equality and does not tolerate discrimination.