Company: Blend360

Location: Toronto, ON

Expected salary:

Job date: Tue, 15 Jul 2025 22:06:38 GMT

Job description: Company DescriptionBLEND360 is a leading data science and marketing consultancy that helps companies unlock the power of data and technology to drive better outcomes. Our mission is to deliver exceptional value through a unique blend of analytics, technology, and human ingenuity.We’re seeking a MarTech Solutions Architect who thrives in fast-paced environments, understands the full marketing technology ecosystem, and can translate business goals into scalable technology solutions. If you’re a strategic thinker with deep technical chops across multiple platforms, we’d love to meet you.Job DescriptionAs a MarTech Solutions Architect, you will play a pivotal role in designing, implementing, and optimizing marketing technology solutions across client engagements. You’ll act as the bridge between marketing, data, and technology teams, and provide expert guidance on integrating, configuring, and leveraging a broad range of marketing platforms. You will be required to assess internal tools, data platforms, and software used by marketers and possess an understanding to execute, manage, and measure the usage of this ecosystem.Key Responsibilities:Lead the design and architecture of end-to-end MarTech solutions for client projects.Deep dives and in-depth understanding of the client ecosystem, data flow, tools at play, and available processes as it relates to use cases.Evaluate client needs and recommend best-fit technologies and integration strategies.Provide cross-platform expertise across platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Braze, Segment, Tealium, and others.Translate marketing strategies into functional technology requirements and solutions.Guide implementation teams and ensure technical solutions are aligned with business objectives.Collaborate with data science, analytics, and engineering teams to ensure seamless data flows and activation.Conduct MarTech audits and capability assessments to inform roadmaps and platform improvements.Stay current with industry trends and new technologies to continually enhance Blend360’s MarTech offerings.Present architectural solutions and roadmaps to stakeholders and executive teams.Design and maintain unified customer profiles across platforms and touchpointsLead schema design for customer data modelsQualifications5+ years of experience in marketing technology, digital architecture, or marketing operations.Proven experience across multiple MarTech platforms (e.g., Adobe, Salesforce, CDPs, CRMs, automation tools).Deep understanding of the MarTech and AdTech spaces and the data found within.Strong understanding of Identity Resolution (IDR), including deterministic and probabilistic matching, cross-device tracking, and the use of customer identifiers (e.g., email, MAID, cookie IDs, hashed PII) to create unified customer profiles across platforms and channels.Strong understanding of customer data platforms (CDPs), tag management, identity resolution, and cross-channel orchestration.Proficiency in systems integration, API management, and data workflows.Hands-on experience with marketing automation, campaign execution, and analytics tools.Ability to translate complex technical topics into business-friendly language.SQL proficiency; ability to query Snowflake, BigQuery, or similarExperience with CMPs (Consent Management Platforms)/ ability to design privacy-aware systems respecting opt-ins, consent flags, and regional legal frameworksFamiliarity with cloud platforms (AWS/GCP/Azure), especially services related to data and identity (e.g., AWS Cognito, GCP Identity Platform)Exceptional communication and stakeholder management skills.Experience working in a consulting, agency, or client-facing environment is a plus.Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field; relevant certifications are a bonus.

Company Overview:
BLEND360 is a data science and marketing consultancy focused on leveraging data and technology for improved business outcomes. The company aims to deliver value through a mix of analytics, technology, and human expertise.

Position Summary:
BLEND360 is searching for a MarTech Solutions Architect who excels in fast-paced settings and can navigate the marketing technology ecosystem to develop scalable solutions aligned with business goals.

Key Responsibilities:

• Design and implement comprehensive MarTech solutions.
• Understand client ecosystems, including tools and processes.
• Recommend technologies and integration strategies based on client needs.
• Collaborate across platforms like Adobe Experience Cloud and Salesforce Marketing Cloud.
• Ensure alignment of technical solutions with business objectives.
• Conduct MarTech audits and capability assessments.
• Stay updated on industry trends to enhance solutions.
• Present architectural solutions to stakeholders.
• Design unified customer profiles and schema for customer data models.

Qualifications:

• 5+ years in marketing technology, digital architecture, or marketing operations.
• Experience with multiple MarTech platforms (e.g., Adobe, Salesforce).
• Deep knowledge of data management and identity resolution.
• Proficient in systems integration, API management, and marketing automation tools.
• SQL skills; familiarity with data platforms like Snowflake or BigQuery.
• Experience with consent management systems and cloud platforms (AWS/GCP/Azure).
• Strong communication skills and experience in a consulting environment.
• Bachelor’s degree in a relevant field; certifications are a plus.Company Overview:
  BLEND360 is a data science and marketing consultancy dedicated to maximizing business outcomes through data and technology, combining analytics, technology, and human expertise.

Position Summary:
The company seeks a MarTech Solutions Architect to design and implement scalable marketing technology solutions, aligning them with business objectives in a fast-paced environment.

Key Responsibilities:

• Design end-to-end MarTech solutions for client projects.
• Analyze client ecosystems, tools, and processes.
• Recommend technology solutions and integration strategies.
• Work across platforms like Adobe Experience Cloud and Salesforce Marketing Cloud.
• Conduct audits and capability assessments of MarTech tools.
• Stay abreast of industry trends for continuous improvement.
• Present solutions to stakeholders and design unified customer profiles.

Qualifications:

• 5+ years in marketing technology or digital architecture.
• Proficiency with multiple MarTech platforms.
• Strong understanding of data management and identity resolution.
• Expertise in API management and marketing automation tools.
• SQL proficiency and familiarity with data platforms.
• Experience with consent management systems and cloud platforms.
• Excellent communication skills and experience in consulting.
• Bachelor’s degree in a related field; certifications are advantageous.