Company: Wavemaker

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 22:10:11 GMT

Job description: DescriptionPosition at WavemakerThe Media Buyer provides counsel to the Media Planners and client teams regarding marketplace rates and conditions, drives the buying and negotiating process for assigned clients and ensures a high quality of execution. This is a 360 media investment role which means the job requires developing, executing and reconciling both digital and broadcast go-to-m.arket recommendations.This role within the Trading Team works closely with media vendors to bring our media plans to life. Working in conjunction with our Media Planners, this function is responsible for the negotiating and purchasing of media real estate – an integral part of capturing our client’s vision to reach an intended audience – and delivering the best outcomes for the company and our clients.Key Accountabilities:Client and Internal Partnership

• Be a point of contact for clients, and lead client status calls; presenting insights, post wraps, optimizations and other findings to clients

• Liaise with the planning team to deliver the digital portion of the overall strategy – Provide Digital market research/insight and POVs

Delivering Management

• Provide/oversee go to market insight, select vendors/sites and provide rationales on these sites, acting as a connection point for vendors/partners

• Partner with the Manager in development of communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.

• Take an active role in coordinating all reporting with planning and analytics

• Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate

• Accurate and timely vendor invoice approval and budget reconciliation

Job Requirements:

• College diploma or Bachelor’s Degree, preferably in advertising, marketing, business administration or communications, or equivalent experience

• Microsoft Office: Excel, Word, PowerPoint, Outlook

• Proficiency with media tools (i.e. Prisma, Mediaocean) and 3rd party syndicated research resources (ComScore and Numeris)

• Excellent verbal and written communication skills; strong presentation skills

• Excellent organizational and time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects

• Ability to foster collaborative relationships with other cross-functional teams

• Strong leadership, customer service and communications skills

• Comfortable with ambiguity – flexible and adaptable with a willingness to learn and assist wherever needed
• 1-2 years of relevant media experience, digital strategy/buying or planning preferred

Job Summary for Media Buyer at Wavemaker

The Media Buyer role at Wavemaker is focused on advising Media Planners and client teams on marketplace conditions and rates while driving the buying and negotiating processes for assigned clients. This position entails developing, executing, and reconciling both digital and broadcast media strategies, with a close collaboration with media vendors.

Key Responsibilities:

• Act as a main contact for clients, leading status calls and presenting insights, optimizations, and findings.
• Collaborate with the planning team to deliver digital strategy insights and recommendations.
• Oversee market research, select vendors/sites, and provide justifications for choices made.
• Work with management on communications and reporting, including buy authorizations and budget tracking.
• Ensure timely approval of vendor invoices and budget reconciliation.

Requirements:

• Bachelor’s degree in advertising, marketing, business, or communications preferred.
• Proficient in Microsoft Office and media tools (e.g., Prisma, Mediaocean).
• Strong verbal and written communication skills with excellent presentation abilities.
• Good organizational skills and the ability to manage multiple projects under tight deadlines.
• 1-2 years of relevant media or digital strategy experience preferred.

Overall, the role demands strong leadership, customer service capabilities, and the ability to adapt to change while fostering collaborative relationships.