Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 23:29:00 GMT

Job description:

Job Description: Manager, Marketing Strategy

Position Overview:
We are seeking a dynamic individual to fill the role of Manager, Marketing Strategy. This pivotal position will focus on enhancing our retail business lines through innovative branding, compelling copywriting, and effective digital marketing strategies. The ideal candidate will possess a strategic mindset complemented by a robust ability to make data-driven decisions to guide our marketing initiatives.

Key Responsibilities:

• Brand Development: Collaborate with cross-functional teams to create and refine brand messaging that resonates with target audiences, ensuring consistency across all platforms.

• Copywriting Excellence: Craft compelling and persuasive copy for various marketing materials, including digital ads, social media posts, and promotional content that drives engagement and conversions.

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies utilizing SEO, email marketing, social media, and PPC advertising to increase brand visibility and customer acquisition.

• Marketing Execution: Oversee the execution of marketing campaigns from conception to launch, ensuring alignment with business objectives and target timelines.

• Performance Optimization: Monitor, analyze, and report on campaign performance metrics, leveraging data insights to adjust strategies and maximize ROI.

• Team Leadership: Lead a team of marketing professionals, fostering a collaborative environment that encourages creativity and innovation.

Qualifications:

• Proven experience in branding, copywriting, digital marketing, and overall marketing execution.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, capable of conveying complex ideas in a clear and engaging manner.
• Ability to thrive in a fast-paced environment while managing multiple projects efficiently.

Join Us:
If you are a strategic thinker with a passion for driving growth in retail through innovative marketing strategies, we would love to hear from you. Join our team and take the lead in shaping the future of our marketing efforts!