Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 21 Sep 2025 07:25:06 GMT

Job description:

Job Title: Manager, Marketing Strategy

Job Description:

We are seeking a dynamic and strategic Manager of Marketing Strategy to lead and grow our retail business lines. This role requires a savvy professional with a strong background in branding, copywriting, digital marketing, and marketing execution. The ideal candidate will possess a strategic mindset and demonstrate robust data-driven decision-making skills to inform marketing initiatives and optimize performance.

Key Responsibilities:

• Strategy Development: Craft and implement comprehensive marketing strategies that enhance brand presence and drive retail sales.
• Branding & Copywriting: Collaborate with creative teams to develop compelling branding and messaging that resonates with our target audience.
• Digital Marketing Execution: Oversee the execution of digital marketing campaigns, including SEO, PPC, email marketing, and social media strategies.
• Data Analysis: Utilize advanced analytics to monitor campaign performance, derive insights, and make informed decisions to optimize marketing efforts.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to align marketing initiatives with business objectives.
• Market Research: Stay abreast of industry trends and customer insights to position our brands competitively in the marketplace.
• Team Leadership: Mentor and lead a team of marketing professionals, fostering a culture of creativity and accountability.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Proven experience in branding, copywriting, and executing successful marketing strategies, preferably in a retail environment.
• Strong understanding of digital marketing channels and tools, with a track record of leveraging data analytics to drive business results.
• Excellent communication and leadership skills, with the ability to inspire and motivate teams.
• A strategic thinker with a proactive approach to problem-solving and innovation.

If you are a results-oriented marketing professional with a passion for driving growth and enhancing brand visibility, we invite you to apply and join our team!