Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 21 Sep 2025 01:16:46 GMT

Job description:

Job Title: Manager, Marketing Strategy

Job Description:

We are seeking a dynamic and innovative Manager of Marketing Strategy to lead and enhance our retail business lines. This role requires a strategic mindset with a robust ability to make data-driven decisions that will drive our branding, copywriting, and digital marketing initiatives.

Key Responsibilities:

• Brand Development: Oversee the creation and evolution of our brand identity, ensuring consistent messaging across all platforms.
• Copywriting Expertise: Craft compelling and engaging copy that resonates with our target audience, driving engagement and conversion.
• Digital Marketing Leadership: Strategically plan and execute digital marketing campaigns that leverage SEO, social media, email marketing, and PPC to enhance our online presence and reach.
• Marketing Execution: Lead the implementation of marketing strategies, working closely with cross-functional teams to ensure alignment and effectiveness in execution.
• Analysis and Optimization: Utilize data analytics tools to assess campaign performance, market trends, and customer insights, optimizing strategies for maximum impact.
• Team Collaboration: Mentor and guide team members, fostering a collaborative environment that encourages creativity and innovation.

Qualifications:

• Proven experience in branding, copywriting, digital marketing, and marketing execution.
• Strong analytical skills with a knack for data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to think strategically while maintaining a hands-on approach to execution.
• A passion for retail and staying ahead of industry trends.

Join us in this pivotal role where you will shape the future of our retail business lines and enhance our market presence through innovative marketing strategies!