Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 21 Sep 2025 01:24:00 GMT

Job description:

Job Title: Marketing Strategy Manager

Job Description:

We are seeking a dynamic and strategic Marketing Strategy Manager to lead and grow our retail business lines. This individual will play a pivotal role in shaping our branding initiatives, crafting compelling copy, and executing innovative digital marketing campaigns. With a strong focus on data-driven decision-making, you will develop and optimize strategies that resonate with our target audience and drive measurable results.

Key Responsibilities:

• Brand Development: Conceptualize and refine brand messaging and identity, ensuring alignment with company vision and market trends.

• Copywriting: Create engaging and persuasive copy for various marketing channels, including websites, social media, email campaigns, and advertising.

• Digital Marketing: Design and implement comprehensive digital marketing strategies, utilizing SEO, SEM, social media, and content marketing to enhance brand visibility and engagement.

• Marketing Execution: Oversee the execution of marketing plans across multiple platforms, managing timelines, budgets, and resources effectively.

• Data Analysis: Leverage data and analytics to assess campaign performance, uncover insights, and inform strategic adjustments for continuous improvement.

• Collaboration: Work closely with cross-functional teams including sales, product development, and design to ensure cohesive marketing efforts.

• Trend Monitoring: Stay updated on market trends, competitor activities, and emerging technologies to maintain a competitive edge.

Qualifications:

• Proven experience in branding, copywriting, digital marketing, and marketing execution.
• Strong analytical skills with a strategic mindset; ability to translate data into actionable insights.
• Excellent communication skills, both written and verbal.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).
• A creative thinker with a passion for developing innovative marketing solutions.

Join us in this exciting opportunity to lead our marketing strategy and contribute to the growth of our retail business. If you are a proactive thinker with a knack for storytelling and a data-driven approach, we’d love to hear from you!