Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 21 Sep 2025 05:25:13 GMT

Job description:

Job Title: Manager, Marketing Strategy

Job Description:

We are seeking a highly motivated and strategic Manager, Marketing Strategy to lead and enhance our retail business lines. This role is pivotal in shaping our branding efforts, copywriting initiatives, digital marketing campaigns, and overall marketing execution.

Key Responsibilities:

• Brand Development: Craft and reinforce brand identity, ensuring coherence across multiple platforms and touchpoints.
• Copywriting Excellence: Generate compelling copy for various marketing materials, including websites, social media, email campaigns, and advertising.
• Digital Marketing Strategy: Design and implement effective digital marketing strategies, utilizing SEO, SEM, social media, and email marketing to maximize reach and engagement.
• Marketing Execution: Oversee the execution of marketing plans, ensuring timely delivery and alignment with business goals.
• Data-Driven Decision Making: Analyze market trends and performance metrics to inform marketing strategies, optimize campaigns, and drive actionable insights.
• Collaboration: Work closely with cross-functional teams to align marketing initiatives with product development, sales, and customer service efforts.
• Growth Mindset: Identify opportunities for growth within retail business lines and develop innovative strategies to capture market share.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in branding, copywriting, digital marketing, and marketing execution.
• Strong analytical skills with a record of leveraging data to drive strategic decisions.
• Exceptional communication skills, both written and verbal.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects.
• A collaborative mindset with a focus on achieving shared goals.

Join us in a role that combines creativity with analytics, allowing you to play a crucial role in driving our success in the retail sector. Apply today to be part of our dynamic marketing team!