Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 21 Sep 2025 03:01:05 GMT

Job description:

Job Title: Marketing Strategy Manager

Job Description:

We are seeking an experienced Marketing Strategy Manager to lead and elevate our retail business lines through innovative branding, effective copywriting, and comprehensive digital marketing strategies. This role combines strategic thinking with a hands-on approach to marketing execution, requiring a deep understanding of consumer behavior and market dynamics.

Key Responsibilities:

• Strategic Development: Craft and implement forward-thinking marketing strategies that align with business goals, identify growth opportunities, and enhance brand positioning.

• Data-Driven Decision Making: Utilize analytics and market research to inform strategies, optimize campaigns, and assess performance, ensuring alignment with KPIs and organizational objectives.

• Collaborative Execution: Lead cross-functional teams to execute integrated marketing campaigns across various digital channels, ensuring cohesive branding and messaging.

• Content Creation: Oversee the creation of compelling copy and engaging content that resonates with target audiences, driving brand loyalty and conversion.

• Performance Optimization: Continuously monitor, analyze, and refine marketing initiatives based on performance metrics and consumer insights.

• Market Insights: Stay abreast of industry trends, competitive landscape, and emerging technologies to keep strategies relevant and effective.

Qualifications:

• Proven experience in branding, copywriting, digital marketing, and execution.
• Strong analytical skills with the ability to derive actionable insights from complex data sets.
• Excellent leadership and communication skills, with the ability to collaborate effectively across teams.
• Strategic mindset with a passion for creativity and innovation in marketing.

Join our team and take on a pivotal role in shaping and driving our retail marketing strategies to new heights!