Company: myBlueprint
Location: Toronto, ON
Job description: Join us on our mission to engage every student in their journey from education to career.About myBlueprintmyBlueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best-in-class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at .We’re creating an active and engaging learning environment for all students, and are excited about what’s next. Come grow your career with us!About the OpportunityThis role will be focused on SpacesEDU, a digital portfolio and assessment platform that showcases student growth and learning in and out of the classroom. You can learn more about the product at .Reporting to our Marketing Manager, you will be responsible for supporting our ambitious growth goals in both Canada and the United States. You will design and implement high-impact tactics that will help drive product demand and usage, develop messaging that will strongly resonate with teachers and district administrators, and leverage key channels that help fill our pipeline with interested leads. You will collaborate with product, sales, and customer success teams on go-to-market and launch strategy, planning, and execution for new features to ensure our product’s unique value is communicated effectively both internally and externally. While this role has a high focus on product marketing initaitives, some of the other core responsibilities also include content marketing, customer marketing, internal enablement, digital marketing, and more.If you are a self-starter, passionate about K-12 education, and keen about working with a small and mighty marketing team, then this role could be the perfect fit for you!What you will do:
- Support go-to-market strategies for new features, crafting clear, differentiating messaging that highlights benefits for prospects and customers
- Analyze market trends, and gather competitive intel and customer feedback to inform product development, messaging, and market positioning
- Create region-specific assets and messaging to effectively address and engage with local market needs
- Train customer-facing teams to effectively communicate our product’s unique value, handle objections, and stand out against competitors
- Create bottom-of-funnel resources and sales enablement resources like battle cards, pitch decks, and one-pagers to enhance team knowledge and drive prospect engagement
- Collaborate cross-functionally on go-to-market and launch strategy, planning, and execution
- Strategize and support customer marketing initiatives to help delight, retain, and up-sell existing customers
- Execute customer email-based marketing tactics including planning, creation, testing, and evaluation of email campaigns
- Create, maintain, and optimize automated user journies to support product adoption and ensure customers receive a personalized, relevant experience
- Collaborate with designers to develop ways to improve the website that will make it easier for customers and prospects to find the information they are looking for quickly and easily
- Leverage Google Analytics and reporting tools to identify new opportunities for growth and engagement
What an ideal candidate will have:
- Experience working in K-12 education or the edtech industry
- 2-3 years of product marketing experience in a fast-paced environment
- Demonstrated experience with website CMS, user journey mapping, and GA4
- Exceptional writing skills with demonstrated ability to craft content that highlights the benefits of a solution/ feature for prospects and what sets it apart
- Creative thinking, strong communication skills, time management, and attention to detail
- Ability to work independently and as part of a small team
Bonus points for:
- Design skills to support the creation of marketing collateral and website updates
- Prior experience with customer marketing and upsell campaigns
Our TeamOur team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do. Our core values are: we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, and we want to be here!Benefits & Perks
- Competitive compensation
- Comprehensive health and dental coverage plus a health/wellness spending account
- Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
- Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and well-being
- Personal learning and development fund of up to $1,000 per year
- Growth opportunities
- Flexible working arrangements
- Monthly in-office days to connect and collaborate
- Employee-led committees and team events
Hybrid Work EnvironmentWe will work with each employee to ensure they receive the required equipment needed to work comfortably and productively from home – they will just need a stable internet connection.Please note that while our team works remotely majority of the time, local employees are expected to work in our office (located in Downtown Toronto) at least once or twice a month for our recurring in-office days. The exact dates are determined by each department. These days are meant for improving social connections in-person, where everyone will have dedicated time to connect and collaborate with colleagues.For those who may prefer to work in the office more frequently, they will also have the flexibility to come in as much as they would like.Our Hiring ProcessEvery new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously – we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.Our hiring process will generally follow this format: * An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us.
- A virtual interview with the Hiring Manager and other team members to go over your background, the position, and the organization in more detail; we’ll dive deeper into the job-specific and technical components of the role, as well as behavioural aspects.
- A short take-home project for you to complete on your own time; this will give you a better understanding of the work we do as it will be reflective of the role you’re applying for.
- A final in-person or virtual interview for you to meet additional team members; you’ll get to meet with cross-functional stakeholders and gain a holistic view of what life at myBlueprint will look like.
- We extend an offer and you join our team! Offers will be contingent upon successful reference checks and background checks.
At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply – there are many pathways to a successful career, and we would like to hear about yours!Powered by JazzHR
myBlueprint is a leading developer of K-12 EdTech tools in Canada, with a mission to engage every student in their journey from education to career. They are looking for a Product Marketing Specialist to support the growth of their digital portfolio platform, SpacesEDU. The ideal candidate will have experience in the K-12 education or edtech industry, exceptional writing skills, and the ability to work independently and as part of a team. Benefits include competitive compensation, health and dental coverage, flexible vacation days, and opportunities for personal growth. The hiring process includes phone interviews, virtual interviews, a take-home project, and final interviews with team members. The company is committed to creating a diverse and inclusive workplace and encourages applicants from all backgrounds to apply.
Job Description
We are looking for a dynamic and motivated individual to join our team as a Marketing Coordinator. In this role, you will be responsible for assisting with the development and implementation of marketing strategies to promote our products and services.
Key Responsibilities:
– Collaborate with the marketing team to create and execute marketing campaigns
– Assist in the planning and execution of promotional events and activities
– Monitor and analyze market trends to identify opportunities for growth
– Create and maintain marketing materials, including brochures, advertisements, and social media posts
– Coordinate with internal teams to ensure the timely delivery of marketing materials
Requirements:
– Bachelor’s degree in Marketing or a related field
– Strong communication and interpersonal skills
– Ability to multitask and work in a fast-paced environment
– Proficient in Microsoft Office applications
– Previous experience in marketing is a plus
If you are a creative thinker with a passion for marketing, we want to hear from you. Apply now to join our team.
Expected salary:
Job date: Sat, 29 Jun 2024 04:50:01 GMT
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