The Content & Social Media Specialist, reporting to the Digital Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Communication manager in engaging people, conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

PRINCIPAL FUNCTIONS & OBJECTIVES

Copy and Content Development

• Write compelling product descriptions by incorporating brand storytelling and creative elements
• Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
• Perform regular content audits to optimize copy for SEO keywords; incorporate site analytics to determine top performing content and provide insight on how to improve low performing content
• Regularly monitor, maintain, and implement new strategies to improve SEO performance
• Maintain landing pages on website, ensuring accurate product information and imagery is uploaded
• Work with Digital Communications Manager to plan and produce engaging blogs and press releases
• Collaborate with internal and external creative teams (photographers, graphic designers) on content creation
• Organize and manage content into a user-friendly library for Marketing department
• Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
• Other ad hoc duties as assigned

Social

• Assist in the development of a content calendar and daily social media execution
• Work closely with the Digital Communications Manager to manage influencer program
• Monitor and understand competitor social media and communication strategies; provide reports of trending tactics

REQUIREMENTS

• Communication skills: Must exhibit exemplary writing and editing skills. Please include a link to your portfolio.
• 3+ years of experience in copywriting or content marketing
• Post-secondary degree in Business or Journalism, with preference for marketing, communications, public relations, fashion management or equivalent
• Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail.
• Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external business partners.
• Experience with digital analytics
• Possess strong understanding of B2B marketing
• Paid Social Ads experience is an asset

Job Types: Full-time, Permanent

Benefits:

• Dental care
• Extended health care

Schedule:

• 8 hour shift