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newDigital Media SpecialistExpress Employment ProfessionalsToronto, ON•Remote$70,000 – $80,000 a year Deeply understand the digital marketing performance of each platform. Performing ROAS analysis to evaluate the efficiency and effectiveness of different… 4 days ago


We are seeking for our client a senior media buyer. Reporting to the Sr Manager of Digital Marketing, the senior media buyer will optimize media buys and grow revenue.

Full medical, dental, vision, paid leave and vacation, relaxed office environment, hybrid work environment, very quick access to subway & buses, parking etc.

Main Duties

  • Buying media with a positive ROA
  • Optimizing media processes for ROAS growth
  • Assist in coaching the media buying team

Job Responsibilities

  • Deeply understand the digital marketing performance of each platform
  • Assist SR. Manager in leading media buying team
  • Lead and analyze media buys and develop and implement innovative strategies for improvement and growth
  • Performing ROAS analysis to evaluate the efficiency and effectiveness of different marketing campaigns
  • Develop insights for optimizing media
  • Providing consultancy on campaign tagging and additional on-site tracking
  • Maintaining phone number tracking and analyzing leads and rentals from each marketing channel
  • Keep abreast of media buying trends


  • 4-6 years experience
  • Expert in all of the latest advertising and media trends
  • Deep understanding of arbitrage media buying
  • Deep understanding of buying for positive ROAS
  • Experience with RevContent
  • Experience With Taboola
  • Experience with Facebook Ads
  • Experience with Yahoo Gemini

Technical Skills:

  • Adwords/Adwords Editor
  • Bing Ads/Bing Ads Editor
  • Google Analytics
  • Facebook Ads/Facebook Ads Editor
  • AdBeat
  • Canva or Photoshop
  • SpyFu
  • SEM Rush
  • Excel
  • Powerpoint
  • BI tools

Job Types: Full-time, Permanent

Salary: $70,000.00-$80,000.00 per year


  • Casual dress
  • Company events
  • Dental care
  • Extended health care
  • On-site parking
  • Vision care
  • Work from home

COVID-19 considerations:
COVID-19 safety protocols are in place in the office

Work remotely:

  • Yes

Digital Media Specialist


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