Marketing Specialist

Do you love movies, music, video games & streaming television? Our Marketing Specialist will play an integral role in attracting and engaging with some of the most innovative people on the planet (our customers!) who create awe-inspiring animation, visual effects, videogames, immersive experiences and digital content of all kinds on every platform, using software, hardware, cloud and technical services supplied by Annex Pro.

You will be expected to create effective strategies that will promote the long-term growth of our firm, execute effective multi-channel marketing activities, assist with campaign development, analyze the effectiveness of each campaign and develop our lead generation programs. The ideal candidate will possess clear strategic thinking capabilities, but not be hesitant to roll up their sleeves and perform hands on work when necessary.

This is an opportunity that will reward a talented individual with fulfilling work in an exciting industry, career advancement possibilities, and a transparent and positive corporate culture. This position reports to the CEO and is a chance to work with a small, dedicated team to deliver truly mind-blowing results.

Annex Pro is building North America’s next-generation Value Added Reseller/Systems Integrator for content creators in Media and Entertainment. Which means that we work with an impressive variety of creative, technical and business people, with one common goal: Telling the best stories imaginable!

Our privately held company has grown over more than 3 decades, from a strong, regional reseller, to an international VAR with employees in major entertainment production centres in Canada and the USA…and there’s more to come.

We operate in a casual industry, but take our jobs seriously: We’re a crucial step in helping customers bring their dreams to life, which is important to them, and exciting for us. We do that by listening closely, being proactive, and being transparent and ethical in all our dealings. Plus, we’ve created a positive work environment where customers and staff are treated with respect. Continuous improvement is part of our DNA so we welcome feedback from the team.

Founded in 1983 in Vancouver, with offices now in Los Angeles, Toronto and Montreal, Annex Pro is a Value Added Reseller/Systems Integrator strategically partnered with top companies such as Autodesk, Avid, Wacom, Apple, AWS, Blackmagic Design as well as hundreds of others. We’re leveraging our unmatched industry experience to assemble a team of bright, passionate, inquisitive people who want to make a difference in Media and Entertainment.

Annex Pro headquarters is located in the Grandview-Woodland area of Vancouver, on major transit routes, just a couple of blocks from “the Drive”.

Responsibilities include, but not limited to:

Act as key player in the managing of all marketing for the company and activities within the marketing department
Collaborating with the Director of Sales to maximize B2B revenue across local, regional and national markets
Maximizing multiple B2C eCommerce stores, including making frequent updates of product catalog, pricing and promotions.
Keeping abreast of a changing industry, ensuring regular communication with the sales department to truly understand and respond to the voice of the Annex Pro customer
Maintaining the Annex Pro brand and corporate identity across content marketing, social media, community engagement and all communication points in the US and Canada
Developing and executing a variety of promotional campaigns in liaison with our sales department and vendor partners
Event planning, implementation, coordination and supervision in multiple cities, both live (post-COVID) and live-streamed
Maximizing the effectiveness of available market development funds from vendor partners and reporting back results
Identifying and measuring KPIs and marketing spend; creating meaningful reports for presentation to Annex Pro management
Categorize and maintain customer lists in an organized marketing database of specialized personas, creating a plan to market to them as individuals
Create and distribute regular email blasts and press releases
Making recommendations for advertising; negotiating contracts, determining and adhering to set budgets; reporting back results and ROI based on resulting product sales
Creating surveys to rate customer satisfaction with products and services
Contributing to major initiatives such as creating new websites, eCommerce and online presence

Requirements of the role:

Bachelor degree in Marketing
4+ years experience in Marketing in various roles
A passion for small business and the potential for growth
Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/Social media
Demonstrable experience in marketing data analytics, tools and reporting
Excellent oral and written communication in English (a working proficiency in French will put you at a definite advantage)

Comfortable with creating and tracking automated campaigns in an ERP, CRM or automation platform (NetSuite an asset)
Excellent time management and project management skills

Hands-on capabilities with Adobe Creative Cloud, WordPress, Woo Commerce or similar platforms
Experience in Media and Entertainment content creation not required, but would be an advantage (animation, VFX, videogame development, video or audio post-production, music recording)
Prepared for a full work-load
Strong analytical and project management skills

Confident and dynamic personality
Deadline driven

Dependable, organized and proactive

The details:

Full time, Monday – Friday, 9am – 5pm (hours may vary)
Excellent, highly flexible flexible health benefits
3 weeks vacation (1 week mandatory during office closure Xmas to New Years’)
Employee discounts on software and hardware we sell
Weekly “Free Lunch Friday”

Annex Pro is building an inclusive workforce that’s representative of the diverse group of customers we serve. We hire based on leadership qualities, character, willingness and expertise. We invite you to apply, irrespective of gender, nationality, race, sexual orientation, age or faith.

We recommend providing a brief, personal cover letter telling us why you’d be the best fit for this job

Short-listed candidates will be contacted

Job Type: Full-time

Reference ID: MC

Job Types: Full-time, Permanent

Salary: $47,000.00-$57,000.00 per year

Schedule: