Turbo Images has risen to the top of the North American vehicle wrapping market with its core expertise, which includes the delivery of services such as graphic design, industry-designed, world-class production, l complete installation, personalized attention from specialists and systems to protect and enhance the professional image of our customers on the road.
Under the supervision of the VP of Sales & Marketing, Marketing and Communications Specialist will be responsible for ensuring the planning and execution of a marketing and communications plan for the company. As such, he will also have to ensure the implementation and monitoring of projects and support the team in the development of strategies in order to obtain the visibility of the Turbo Images company.
Responsibilities:
· Develop and deploy the global marketing and communications strategy of TURBO IMAGES
- Identify and analyze the marketing needs necessary for the implementation of projects
- Develop, manage and design communications layouts such as presentations, newsletters, event support materials, research papers and brochures.
- Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design, social media, mobile and deliverables, blogs.
- Manage TURBO IMAGES internal and external communications
- Develop and coordinate the marketing budget of TURBO IMAGES
- Organize and coordinate the logistics of the many company events (Christmas party, Christmas tree skinning, BBQ, exhibition fair, etc.);
- Set up monitoring indicators and follow trends, write and present a monthly report including recommendations for TURBO IMAGES
- Participate in the planning and development of any promotion
- Create promotional material
- Manage sponsorship requests received
- Increase the company’s presence on the Web
- Produce content on social networks while respecting the brand’s image
- Write and manage the translation of web content, blog articles, newsletters, social media publications
- Follow up on returns for events.
- Occasionally monitor the competition on the web.
- Deployment of an annual advertising campaign.
- Redesign of the catalog of available products.
- Graphic visual for the monthly newsletter.
- Interface with marketing communications functions, as well as public relations, events, retail and corporate product marketing teams.
- Lead the ongoing management of digital touchpoints.
- Manage relationships with digital agencies, daily production, as well as campaign budgets and schedules.
- Own and maintain site analytics, metrics and campaign reports.
- In-depth knowledge of SEO and adwords programs.
- Make recommendations to the Director of Marketing and Communications.
- Development and coordination of multimedia packages.
- All other tasks required by his superior
Minimum qualifications
· Bachelor’s degree or diploma in a field related to marketing
· 2 years of experience in digital marketing.
Basic skill requirements
· In-depth understanding of digital marketing and digital production.
· Proven experience in carrying out effective and innovative digital campaigns.
· Proven track record in delivering a variety of digital assets including rich media online advertisements, microsites, and social media applications.
· Experience in managing successful social media campaigns and a solid understanding of marketing.
· Strong understanding of web metrics, numerical analysis, with the ability to generate, analyze and interpret data.
· Must be able to work under constant pressure on deadlines and manage multiple projects across multiple lines of business.
· Strong management skills, excellent oral and written communication skills.
· Experience in carrying out digital campaigns for consumer products and services
· Preference – Proficiency in Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, HTML5, CSS
Job Type: Full-time
Salary: From $47,000.00 per year
Benefits:
- Company events
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Work from home
Schedule:
- Monday to Friday
Experience:
- Marketing: 2 years (preferred)
Language:
- French (preferred)
Work remotely:
- No
Marketing specialist
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