Position Summary:

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Working as part of the larger Marketing and Communications team, the Marketing Technology Systems Co-ordinator’s primary function is to provide leadership in coordinating all activity necessary for the execution of Seneca’s marketing automation and CRM systems, for marketing and communications purposes, while operationalizing all internal and external mass communications sent on behalf of Seneca.

Responsibilities:

Strategic Planning and Support

• Provides recommendations for further automation and audience refinements for email communications strategies.
• Provides email and campaign analysis and recommendations to improve the prospect/applicant/student journey through multiple email campaigns.
• Contributes to the development of comprehensive reports.
• Provide technical recommendations and support throughout project planning and implementation.

Email Communications Execution

• U tilize Eloqua email design tools fully to develop simple text-based emails as well as complex, graphic-rich marketing emails.
• Understand and implement email accessibility standards, CASL and email best practices (responsiveness, formatting, link structure, subject and preview text etc.).
• Ensure Seneca brand and style standards are applied to all communications and outreach.
• Design, implement and maintain simple and complex email campaigns in Eloqua Canvas and Program Builder interfaces.
• Utilize Eloqua to develop registration and other forms, create landing pages and ensure integration with event platforms.
• Design, implement and maintain lead collection and distribution and other technical implementations in Eloqua and Salesforce.

Monitoring, Analysis and Recommendations

• Provide monitoring, analysis and recommendations for audience targeting, segmentation and capacity.
• Provide comprehensive email and campaign reports, including analysis and recommendations.
• Perform ongoing data and asset maintenance within Eloqua and Salesforce systems and technical peer review checks on Eloqua set-ups.
• Provides technical recommendations throughout project planning and implementation.
• Work with clients to educate and inform them of best practices and how to incorporate them into communication strategies to ensure maximum impact for every campaign.
• Perform data migration, master data management and data clean-up functions in Eloqua and Salesforce.

Other Duties as Assigned.

Qualifications:

Education

• Minimum three (3) year diploma/degree in Marketing, Information Systems, Business, Computer Science, Digital Media or related discipline is required. If education is in another field of study, please state how it is related.
• Education in Marketing Automation and CRM management is considered an asset.

Experience

• Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required.
• Experience working with CRM and marketing automation systems or tools is required.
• Specific experience with Salesforce, Oracle Eloqua and Peoplesoft or equivalent is considered a strong asset.

Skills

• Practical work experience in reporting, data analysis and programming with primary emphasis on systems analysis.
• Excellent written and verbal communication skills, with a strong interactive communications skillset.
• Proven investigative, research, analytical and problem-solving skills.
• Self-motivated, results-driven and capable of prioritizing multiple tasks in a collaborative team environment. Has the ability to thrive in a high-volume, fast-paced environment.
• Comprehensive understanding of the theory and practical implementation of CASL and Experience in HTML and CSS programming.
• Strong knowledge of marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy etc.).

Notes:

• A skills assessment test will be administered during the recruitment process.