Job Title – Social Media Manager

Department– Sales/ Marketing

Years of experience – Minimum 2-3 yrs.

Position Type– Permanent

The Crump Group is a family founded company specializing in the creation of premium pet treats and foods based in Brampton, Ontario. Our mission is to improve the lives of our pets through the creation of products aimed at protective and preventative health. We are leaders in the Canadian market because of our commitment to offering safe, superior quality, diverse and innovative products. Join The Crump Group team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Job Overview and Responsibilities

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

· Produce and execute an organic social media strategy and editorial calendars to grow the brands, drive traffic and engage our audiences on various social media channels such as: Instagram, Facebook, LinkedIn, Pinterest and Tik Tok

· Work with sales and marketing teams to build concepts and manage organic social content creation that support the established marketing plan

· Publish and create short product videos. Imagine concepts for campaigns as well as execute them

· Monitor activity on respective social media platforms, engage in conversation and encourage interactions, including collaborating with influencers as needed

· Manage customer inquiries, comments or complaints in a timely manner

· Develop brand awareness and increase social fan base through an active network of brand ambassadors, influencers and loyal customers

· Identify opportunities in user-generated content and exploit them to increase the relativity and authenticity of the brand

· Analyze and present the performance of social media content and make adjustments / recommendations based on the data

· Create monthly and quarterly reports on social media, as well as by campaign

· Build and maintain media lists, research key media and influencers, and develop press kits

· Manage the planning of public relations and influencer events, as well as new product and campaign launches

· Track and manage budget for all social media and PR initiatives (content creation, influencer relations, advertising)

Recipe for Success:

• University degree or college diploma in a field related to Marketing, social media, or Communications
• Minimum of two (2) years of experience in community management or in a similar position
• Social media expertise and excellent technical and strategic knowledge of emerging platforms (Facebook, Instagram, LinkedIn, Tik Tok …)
• Fluency in French and English, both oral and written

· Basic knowledge of computer graphics, photo and video editing (proficiency with Adobe Creative Suite an asset)

• Autonomy and ability to work in a fast-paced changing work environment
• Analytical spirit, rigor and discipline
• Sense of initiative, creativity and attention to detail
• Social media experience managing campaigns, editorial calendars, online communities, influencer and media relations, and brand channels
• Always up to date with the latest social media features, news and trends
• Strong understanding of best practices for different social media platforms
• Creativity, originality and resourcefulness in finding solutions

A Few Extra Ingredients:

· Strong organizational skills, priority management and attention to detail; direct experience using social media management tools (Hootsuite, Sprinklr)

· Team player with strong interpersonal skills

· Self-motivated and excellent problem-solving skills

· Ability to thrive in a rapidly changing environment

The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements.

Job Types: Full-time, Permanent

Salary: $55,000.00-$70,000.00 per year

Benefits:

• Dental care
• Extended health care
• Vision care

Schedule:

• 8 hour shift

Experience:

• Social Media Marketing: 2 years (preferred)
• Food Manufacturing: 2 years (preferred)

Work remotely:

• No