Position: Social Media Strategist

Position Type: Full-Time, Permanent

Location: Toronto, ON

Reports to: Social Team Lead

Division: Postmedia Integrated Advertising

The Company:

Postmedia is a Canadian newsmedia company representing more than 120 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

We are looking for a qualified Social media strategist to join our team. You will develop and implement comprehensive social media strategies for Small Business and Enterprise level clients. To be successful in this role you will need to effectively leverage best practices to drive relevant traffic, generate new leads and maximize ROI.

What you’ll do:

• Experience in paid social advertising from strategy and design through execution, optimization and reporting on Facebook, Instagram, Twitter, LinkedIn, and/or Pinterest
• Measure and optimize paid marketing using Google Analytics
• Proactively identify and address issues and facilitate resolutions to problems when discovered.
• Stay up-to-date with your field by researching, testing and promoting best practices
• Manage the social performance reporting process, communicating results with key stakeholders in the agency and clients.
• Prepare presentations and recommendations, and be comfortable sharing with the clients and internal team members.
• Bilingual is an asset

Who you are

• One to two years of direct experience managing paid social media ads across multiple social media platforms.
• High level of comfort being hands-on with data for performance analysis; in-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.) and provide optimization recommendations and action plan.
• Advanced knowledge of pixel placement, custom audience creation, Facebook’s e-commerce functionalities, and funnel design.
• Be a thought-leader, assist with new business pitches, educate various in house stakeholders on best practices, and stay abreast of industry trends.
• Able to provide consultation, direction and recommendations.
• Should be very comfortable working in Excel, building reports for measuring ad effectiveness
• Experience working with a content/creative team to design attractive creative.
• Onboard new business
• Meticulous attention to detail

Should you be interested in this opportunity please forward your cover letter and resume in one document.

Application Deadline: October 30, 2021

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

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Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.



Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.

Job Types: Full-time, Permanent

Schedule:

• Monday to Friday