Company: EssilorLuxottica

Location: Orlando, FL

Expected salary:

Job date: Sat, 05 Jul 2025 23:35:22 GMT

Job description:

Job Title: Social Media & Marketing Specialist – Apparel and Fashion

Job Description:

We are seeking a passionate and creative Social Media & Marketing Specialist to join our dynamic team in the apparel and retail sector. This role is perfect for individuals who have a keen sense of fashion, strong merchandising skills, and a knack for engaging content.

Key Responsibilities:

• Develop and execute compelling social media campaigns across platforms (Instagram, Facebook, TikTok, etc.) that reflect our brand’s voice and engage our audience.
• Collaborate with the merchandising team to highlight new and existing collections, ensuring alignment between marketing strategies and product offerings.
• Analyze social media metrics and market trends to optimize campaigns and drive traffic to our retail channels.
• Create visually appealing content, including photos, videos, and graphics, that showcase our apparel in innovative ways.
• Assist in planning and executing promotional events, collaborative initiatives, and influencer partnerships to enhance brand visibility.
• Stay updated on industry trends and fashion influences to inform marketing strategies and product development.

Qualifications:

• Bachelor’s degree in Marketing, Fashion Merchandising, Communications, or a related field.
• Proven experience in social media marketing and content creation within the apparel or retail industry.
• Strong understanding of fashion trends, merchandising principles, and consumer behavior.
• Excellent written and verbal communication skills, with a creative flair for storytelling.
• Proficiency in social media management tools and graphic design software (e.g., Adobe Creative Suite).

What We Offer:

• A vibrant work environment within the fashion retail industry.
• Opportunities for professional development and career growth.
• Employee discounts on our apparel collections.
• A chance to make a significant impact on our brand’s presence and reach.

If you’re ready to bring your creativity and marketing prowess to our fashion-forward team, we encourage you to apply now!