Company: Oliver & Bonacini

Location: Toronto, ON

Expected salary:

Job date: Tue, 11 Feb 2025 23:38:18 GMT

Job description: Company DescriptionOliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.This position currently offers a hybrid work model, combining time in our midtown Toronto office with remote work and regular visits to our Toronto-based restaurants.Job DescriptionReporting to the Social Media Manager, the Social Media Marketer will play a key role in supporting O&B’s digital marketing efforts across a variety of social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.). The successful candidate will bring a passion for social media, attention to detail, a creative mindset, and a love for the hospitality industry, thriving in a fast-paced, team-oriented environment.

• Collaborate with the digital team to support the development of objective-driven social media strategies and content planning for O&B’s restaurant brands, enhancing engagement and online presence across all platforms.
• Create visually appealing content (photos, videos) and written posts tailored to different platforms.
• Develop and execute social media content calendars, ensuring consistency and creativity across a diverse portfolio of restaurant accounts.
• Visit restaurants across the GTA to capture relevant, trend-driven content, ensuring a balance of storytelling and branding.
• Assist the in-house photographer by developing shot lists and capturing additional content (reels, stories, etc.) during photoshoots.
• Ensure all content aligns with O&B’s brand and marketing objectives, under the guidance of the Social Media Manager.
• Collaborate with cross-functional teams (Creative, Projects, Content) to produce social media assets.
• Assist in managing paid social media campaigns on platforms like Meta (Facebook, Instagram), supporting asset creation, ad optimization and performance tracking.
• Work closely with the PR team to manage O&B’s influencer marketing program, providing regular content monitoring, tracking insights, and detailed reports.
• Manage O&B’s online communities, responding to guest inquiries and feedback, and liaising with cross-functional teams to ensure prompt and effective communication.
• Stay current with social media trends, platform updates, and best practices, incorporating them into O&B’s social strategy.
• Train and support restaurant Social Media Ambassadors, providing ongoing strategic guidance and regular check-ins.

Qualifications

• 1–3 years of experience in social media marketing, with a demonstrated passion for creative storytelling.
• Post-secondary education in Marketing, Communications, English, or a relevant field.
• A strong creative eye with the ability to produce content (photography and video) tailored to specific platforms.
• Excellent writing skills, capable of delivering clear, concise, and engaging copy that reflects the voices of various restaurant brands.
• Exceptional attention to detail and grammar skills.
• In-depth understanding of social media platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Experience adhering to brand guidelines and using design tools like Canva (preferred).
• Familiarity with running paid ads through Meta Business Suite (preferred).
• Experience using content scheduling tools (e.g., Sprout Social, Later) is a plus.
• A team player who enjoys working collaboratively in a hands-on environment.
• Passion for food and hospitality is a must!

Additional InformationO&B is committed to diversity and inclusion, and we welcome all qualified candidates to apply.In addition to competitive compensation, we offer:

• A comprehensive group benefits program
• Training and development opportunities
• Staff dining discounts
• RRSP matching program

**We appreciate all applicants’ interest, but only those selected for further consideration will be contacted.**Please include 3–5 work samples, or a portfolio showcasing your social media content creation skills with your application (formal portfolio not required). Cover letters are encouraged.