Company: Launch That

Location: Orlando, FL

Expected salary:

Job date: Sun, 19 Oct 2025 07:51:22 GMT

Job description:

Job Title: Paid Media Specialist

Company: Launch That

Location: [Insert Location]

About Us:
At Launch That, we believe in the power of innovation, collaboration, and community development. Founded in 2007 as an entrepreneurial digital marketing startup, we are dedicated to investing in ourselves and the communities we serve. Our mission is to drive impactful results through cutting-edge marketing strategies while fostering an environment of growth and creativity.

Job Description:
We are seeking a skilled and dynamic Paid Media Specialist to lead and optimize our paid digital marketing initiatives across various platforms. In this role, you will be responsible for developing, executing, and analyzing paid media campaigns that drive traffic, enhance brand visibility, and maximize return on investment.

Key Responsibilities:

• Campaign Strategy & Implementation: Design and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.

• Optimization: Monitor and optimize campaigns in real-time to improve performance, utilizing A/B testing, audience segmentation, and budget adjustments.

• Analytics & Reporting: Analyze campaign performance metrics and prepare detailed reports to share insights with the team, making data-driven decisions to enhance performance.

• Collaboration: Work cross-functionally with the content, SEO, and design teams to develop compelling ad creatives and landing pages that drive conversions.

• Budget Management: Manage budgets effectively, ensuring optimal allocation of resources to maximize ROI.

• Industry Trends: Stay updated on industry trends, emerging technologies, and best practices in digital marketing to continuously refine strategies.

Qualifications:

• Proven experience as a Paid Media Specialist or similar role, with a track record of successful paid digital campaigns.
• Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication and project management skills.
• Ability to work collaboratively in a team environment and adapt to a fast-paced, dynamic work culture.

Why Join Us?

At Launch That, you will be part of a vibrant team committed to driving meaningful change through digital marketing. We offer competitive salaries, career development opportunities, and a supportive culture that encourages personal and professional growth.

If you’re passionate about digital marketing and eager to make an impact, we want to hear from you! Apply now and help us take our paid media efforts to new heights.

Application:
Interested candidates should send their resume and a cover letter detailing their relevant experience to [Insert Email/Application Link].