Company: Launch That

Location: Orlando, FL

Expected salary:

Job date: Sun, 19 Oct 2025 04:16:25 GMT

Job description:

Job Description: Paid Media Specialist

About Us:
At Launch That, we are more than just a digital marketing company; we are a community of innovators dedicated to empowering our team and the customers we serve. Founded in 2007, we started as an entrepreneurial startup with a mission to revolutionize the digital marketing landscape. We believe in investing in ourselves and our community to foster growth and success.

Position Overview:
We are seeking a skilled Paid Media Specialist to lead and optimize our paid digital marketing efforts across multiple platforms. The ideal candidate will possess a deep understanding of paid media strategies, have a passion for data-driven marketing, and a desire to innovate. This role is essential in driving our marketing initiatives and achieving our business goals.

Key Responsibilities:

• Develop, implement, and manage comprehensive paid media campaigns across various platforms, including Google Ads, Facebook, Instagram, and more.
• Analyze campaign performance metrics and optimize strategies based on data-driven insights.
• Collaborate with cross-functional teams to align paid media strategies with overall marketing goals.
• Conduct competitive analysis to identify trends and opportunities in the digital landscape.
• Monitor industry developments and provide recommendations to leverage new advertising opportunities.
• Manage budget allocation and ensure efficient spending across campaigns to maximize ROI.
• Create and present performance reports to stakeholders, highlighting successes and areas for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Paid Media Specialist or in a similar role within digital marketing.
• Strong knowledge of PPC strategies, analytics tools, and digital marketing trends.
• Proficient in Google Ads, Facebook Ads Manager, and other relevant platforms.
• Analytical mindset with the ability to derive actionable insights from data.
• Excellent communication and teamwork skills, with a focus on collaboration.
• Certification in Google Ads and/or Facebook Blueprint is a plus.

Why Join Us?
At Launch That, you’ll have the opportunity to shape your career in a supportive environment that values innovation and growth. We prioritize professional development and community involvement, ensuring our team is equipped to make a positive impact in the digital marketing realm.

If you’re ready to take your expertise in paid media to the next level and make a difference, we want to hear from you! Apply now to join our dynamic team at Launch That.