Paid SearchCommerce GarageToronto, ON•Remote$50,000 – $60,000 a yearResponsive employer Work with the team to develop audience segmentation strategies based not only on remarketing, but also on 1st & 3rd party data – for maximum relevancy & ideally… 11 days ago·More…View all Commerce Garage jobs – Toronto jobs

We are looking for a Paid Search Specialist (Google + Bing Ads):

Must be Google Ads Certified on Search, Display, Shopping, Youtube and analytics (bonus)
Manage and optimize Shopping campaigns which includes monitoring product feeds, setup product feed, google merchant center, etc
Build keyword lists and aggregate them by relevance & intent
Write compelling ad copy which is consistent with marketing messaging across all business units.
Work with multiple ad platforms such as Google Ads & Bing Ads
Work within analytics & reporting platforms such as GTM, Google Analytics, Google Data Studio, etc.
Work with the team to develop audience segmentation strategies based not only on remarketing, but also on 1st & 3rd party data – for maximum relevancy & ideally to drive action
Create and implement testing opportunities to showcase value add of search marketing efforts to campaigns and to the overall business.
Work cross functionally with marketing, creative and email teams on messaging and timing of campaign launches
Work with cross functional data analysts to develop reports and insights for key business stakeholders.
Present findings and make recommendations based on historical campaign performance.