Company: eBay

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Apr 2025 05:53:27 GMT

Job description: At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.The OpportunityThe eBay Global Marketing team is responsible for driving long term, sustainable growth for the eBay brand and its focus categories. Within the Global Marketing org, the Global Media team is looking for a Paid Social Media Specialist to support our North American paid social efforts. They will be responsible for delivering our brand message and reasons to believe in eBay, targeting audiences across social platforms through paid media tactics and fostering scalable growth through the funnel—all with an eye to lifting brand salience.The TeameBay’s Global Marketing team is responsible for acquiring and retaining high-value buyers and sellers. We are eBay’s central digital marketing function, owning performance marketing, partnerships, programmatic display & social, SEM, Customer Marketing, related analytics, brand and marketing technology platforms. Through these platforms and programs, we play a key role in delivering compelling and inspiring marketing experiences with Global scale to acquire and retain customers to eBay.The JobWithin Global Marketing, eBay’s Performance Marketing team is looking for a Social Media Specialist to;Drive Paid Social Media strategy, plan and implement comprehensive marketing programs and tests through partnership with external agencies and platforms, internal marketing teams and other partners.Collaborate with vendors and cross-functional partners to develop and launch analytically-sound A/B and multivariate tests, measure impact, capture customer takeaways, refine successive tests, and scale successes.Challenge the status quo and drive innovation, expansion of new creative formats, technologies, tracking, and media formats.Own and drive a sizable progress on key critical metrics through the funnel from awareness to revenue via intelligent and iterative experimentation to continuously elevate performance marketing.Deeply analyze and understand current performance marketing practices of related marketing channels and key competitors in order to identify potential opportunities.Continuously generate ideas to improve eBay’s digital marketing performance including campaign strategy, audience management, creative optimization and bidding.Ensure alignment of tests, campaigns, and paid social activity across cross functional teams and market partners.Key Skills For SuccessThe right candidate will have a creative attitude and be proficient with digital and social channels, traffic partners and full funnel performance measurement. The right candidate will:3+ years of professional experience in paid digital media with at least 2 years in paid social media platforms.Knowledge of the online advertising industry, social media platforms and capabilities, industry trends, and technologies.Proven career wins in developing and optimizing Paid Social Media strategies.Extensive hands-on experience on Social Media Platforms, particularly Facebook, Instagram, TikTok, Pinterest, and Snapchat.Proven ability to work collaboratively in cross-functional teams, and through influence and collaboration achieve ambitious goals while strengthening relationships.Experienced in managing external agencies/technologies and partners and working with internal, cross functional teams in a sophisticated and large organization.Be operationally organized, detailed oriented and comfortable adhering to cadences and processes.Consumer-obsessed with a passion for social media. Agile thinker, team-​oriented and solution-​focused.Comfortable with data and measurement that quantifies performance and impact.Outstanding interpersonal, written, and verbal communication skills and partner management.Possesses the courage to recommend changes that will improve business outcomes, but is mindful of preserving relationships, collaboration and agreement to establish trust with peers, leadership and partners. An excellent communicator.Bachelor degree or equivalent experience required.Please see the for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at . We will make every effort to respond to your request for accommodation as soon as possible. View our to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities.This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our for more information.

eBay is revolutionizing the future of ecommerce by empowering buyers and sellers in over 190 markets worldwide. The Global Marketing team is seeking a Paid Social Media Specialist to drive growth and brand awareness in North America. The ideal candidate will have experience in paid digital media and a passion for social platforms like Facebook, Instagram, TikTok, Pinterest, and Snapchat. They will collaborate with internal teams and external partners to implement innovative marketing strategies and drive measurable results. eBay is an equal opportunity employer, committed to creating economic opportunities for all.