Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Sun, 10 Aug 2025 22:52:00 GMT

Job description:

Job Description: Marketing and Digital Strategy Specialist

Company: Ralph Lauren Corporation (NYSE: RL)

Position Overview:

As a Marketing and Digital Strategy Specialist at Ralph Lauren Corporation, you will play a pivotal role in enhancing our premium lifestyle brand through innovative marketing strategies and cutting-edge digital initiatives. You will be responsible for designing and implementing marketing campaigns that leverage the latest technologies, including QR codes, digital catalogs, and virtual stores, to elevate brand engagement and consumer discovery.

Key Responsibilities:

• Marketing Strategy Development: Collaborate with cross-functional teams to create and execute comprehensive marketing plans that align with our brand vision and business objectives.

• Digital Innovations: Utilize QR codes, digital catalogs, and virtual stores to improve the customer experience and drive online engagement, ensuring that our digital presence reflects the premium nature of the Ralph Lauren brand.

• Market Analysis: Conduct thorough market research to identify category opportunities and consumer preferences, translating insights into actionable marketing strategies.

• Feedback Mechanism: Provide essential feedback to management about market trends and category opportunities, contributing to informed decision-making and strategic planning.

• Performance Metrics: Monitor and analyze the performance of marketing initiatives, adjusting strategies as necessary to optimize results and enhance brand positioning in the marketplace.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably within the fashion or lifestyle sectors.
• Strong understanding of digital marketing tools and technologies, with a focus on innovative solutions like QR codes and digital catalogs.
• Excellent analytical skills, with the ability to interpret data and deliver actionable insights.
• Exceptional communication and collaboration skills, with a passion for the Ralph Lauren brand.

Join Ralph Lauren Corporation and be part of a team that shapes the future of luxury fashion through creativity, innovation, and a commitment to excellence.