Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Sun, 10 Aug 2025 22:08:29 GMT

Job description:

Job Description for Marketing Analyst at Ralph Lauren Corporation

Company Overview:
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing, and distribution of premium lifestyle products. Our iconic brands represent an aspirational lifestyle, and we strive to create meaningful connections with our consumers through innovative approaches.

Position Summary:
We are seeking a Marketing Analyst to join our dynamic team. The ideal candidate will play a pivotal role in leveraging digital marketing tools, such as QR codes, digital catalogs, and virtual stores, to enhance our brand presence and consumer engagement. This position will involve conducting thorough market research, analyzing consumer behavior, and identifying category opportunities to drive strategic growth.

Key Responsibilities:

• Collaborate with cross-functional teams to develop and execute innovative marketing strategies that resonate with our target audience.
• Analyze data from various digital platforms to assess the effectiveness of campaigns and make informed recommendations for optimization.
• Provide insightful feedback to management on emerging trends and category opportunities, supporting data-driven decision-making processes.
• Monitor competitive landscape and market dynamics to identify areas for improvement and growth.
• Assist in the creation and distribution of digital marketing materials, ensuring consistency with the Ralph Lauren brand ethos.
• Foster collaboration with product development teams to align marketing efforts with product launches and seasonal campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing analysis and strategy, preferably within the retail or fashion industry.
• Strong understanding of digital marketing tools and platforms, including experience with QR codes and virtual shopping experiences.
• Excellent analytical skills, with the ability to interpret data and translate it into actionable insights.
• Effective communication skills, both written and verbal, with the ability to present findings to stakeholders.
• Passion for the Ralph Lauren brand and a deep understanding of premium lifestyle markets.

What We Offer:

• Opportunities for professional growth within a globally recognized brand.
• A collaborative work environment that values innovation and creativity.
• Competitive salary and benefits package.

Join us in redefining the future of luxury lifestyle marketing at Ralph Lauren Corporation, where your insights and creativity can make a lasting impact.