Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Sun, 10 Aug 2025 22:15:38 GMT

Job description:

Job Description: Marketing Specialist at Ralph Lauren Corporation

Position Overview:
Ralph Lauren Corporation, a global leader in the design, marketing, and distribution of premium lifestyle products, is seeking a dynamic Marketing Specialist to join our team. This role will focus on innovative marketing strategies, including the integration of QR codes, digital catalogs, and virtual stores, to enhance our consumer engagement and elevate brand presence.

Key Responsibilities:

• Develop and implement creative marketing campaigns that leverage new technologies and digital platforms.
• Collaborate with cross-functional teams to produce digital catalogs and virtual store experiences that enhance customer interaction.
• Analyze market trends and consumer insights to identify category opportunities and provide actionable feedback to management.
• Monitor the effectiveness of marketing initiatives and adapt strategies based on performance metrics and consumer behavior.
• Stay updated on industry trends and competitor activities to ensure Ralph Lauren remains at the forefront of the premium lifestyle sector.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, particularly in digital marketing, with a strong understanding of consumer engagement tactics.
• Familiarity with tools such as QR codes, digital catalogs, and virtual storefronts.
• Excellent analytical skills with the ability to interpret data and market trends.
• Strong communication and collaboration skills, with a creative mindset.

Why Join Us?
At Ralph Lauren, we value innovation and creativity. This is an exciting opportunity to be part of a forward-thinking team that shapes the future of the premium lifestyle market. If you are passionate about marketing and technology, we want to hear from you!