Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Thu, 01 May 2025 22:39:01 GMT

Job description:

Job Description: Marketing Specialist at Ralph Lauren Corporation

Position Overview:
Ralph Lauren Corporation (NYSE: RL) is seeking a dynamic Marketing Specialist to join our innovative team. As a global leader in the premium lifestyle market, we pride ourselves on our commitment to excellence in design, marketing, and distribution. This role will focus on leveraging cutting-edge technologies, including QR codes, digital catalogs, and virtual stores, to enhance customer engagement and drive brand loyalty.

Key Responsibilities:

• Develop and implement strategic marketing initiatives that align with the brand’s vision and growth objectives.
• Utilize QR codes and digital catalogs to create seamless customer experiences that enhance product discovery.
• Collaborate with cross-functional teams to design and launch virtual stores, showcasing our premium lifestyle products.
• Analyze market trends and customer feedback to identify category opportunities and inform management with actionable insights.
• Monitor and report on marketing performance metrics, adjusting strategies as necessary to optimize effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing and consumer engagement strategies.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication and presentation abilities.
• Passion for retail and the Ralph Lauren brand ethos.

Why Join Us?
At Ralph Lauren, we are committed to fostering a culture of creativity, innovation, and collaboration. Join us in redefining the luxury experience for our customers and contribute to a brand that stands for timeless style and exceptional quality.

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This comprehensive job description outlines the essential functions and requirements for the Marketing Specialist role, emphasizing Ralph Lauren’s commitment to innovation in the premium lifestyle sector.