Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Sun, 10 Aug 2025 22:16:44 GMT

Job description:

Job Description: Marketing Strategist at Ralph Lauren Corporation

Company Overview:
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing, and distribution of premium lifestyle products. We are committed to delivering timeless elegance and innovative experiences that resonate with our diverse clientele.

Position Summary:
As a Marketing Strategist, you will play a pivotal role in shaping our marketing initiatives and strategies within the premium lifestyle segment. You will leverage cutting-edge technologies such as QR codes, digital catalogs, and virtual stores to enhance customer engagement and brand visibility. Your insights will directly influence management’s understanding of market trends and category opportunities.

Key Responsibilities:

• Develop and implement innovative marketing strategies that align with Ralph Lauren’s brand vision.
• Utilize digital tools and technologies to create engaging customer experiences and drive online traffic.
• Analyze market trends and consumer behavior to identify opportunities for growth within specific product categories.
• Provide actionable feedback and insights to management regarding category performance and emerging market opportunities.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts and brand consistency across all channels.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize future initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing strategy, preferably within the retail or fashion industry.
• Strong analytical skills with the ability to interpret data and market research effectively.
• Proficiency in digital marketing tools and technologies, including QR code implementation and virtual marketing platforms.
• Excellent communication skills, both verbal and written, with a creative mindset.

Join us at Ralph Lauren Corporation and help shape the future of luxury lifestyle branding through innovative marketing strategies.