Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Sun, 22 Jun 2025 22:45:48 GMT

Job description:

Job Description: Marketing Specialist at Ralph Lauren Corporation

Company Overview:
Ralph Lauren Corporation (NYSE: RL) is a global leader in the design, marketing, and distribution of premium lifestyle products. With a rich heritage rooted in classic American style, our brand embodies sophistication, quality, and timeless appeal. We are committed to delivering exceptional experiences and innovative products to our customers around the world.

Position Overview:
We are seeking a dynamic and creative Marketing Specialist to join our team. In this role, you will play a pivotal part in shaping our brand narrative and driving marketing initiatives that resonate with our target audience. You will collaborate closely with cross-functional teams to develop and execute marketing strategies that enhance brand visibility and promote our product offerings.

Key Responsibilities:

• Brand Strategy: Assist in the development and implementation of comprehensive marketing strategies that align with the company’s vision and objectives.
• Content Creation: Generate engaging content for various platforms, including social media, email campaigns, and brand websites, to enhance customer engagement and loyalty.
• Market Research: Conduct market analysis and consumer research to understand trends and preferences, ensuring our marketing efforts are data-driven and impactful.
• Campaign Management: Plan, execute, and monitor marketing campaigns, measuring their effectiveness and identifying areas for improvement.
• Collaboration: Work closely with design, sales, and digital teams to ensure cohesive branding and messaging across all channels.
• Event Coordination: Assist in organizing promotional events and marketing initiatives, enhancing the brand’s presence in key markets.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing or brand management, preferably within the fashion or lifestyle industry.
• Strong understanding of digital marketing channels and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical skills.
• Ability to work collaboratively in a fast-paced environment.

Why Join Us?
At Ralph Lauren Corporation, we value creativity, integrity, and teamwork. As part of our marketing team, you will have the opportunity to contribute to a globally recognized brand and impact the way customers experience our products. Join us in shaping the future of premium lifestyle marketing!

Application Process:
Interested candidates should submit a resume and cover letter highlighting their relevant experience and passion for the Ralph Lauren brand.

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This description will help attract candidates who are not only qualified but also align with the core values of Ralph Lauren Corporation.