Company: Össur

Location: Orlando, FL

Expected salary:

Job date: Wed, 09 Jul 2025 06:28:59 GMT

Job description:

Job Description: Direct-to-Consumer (DTC) Marketing Specialist

Position Overview:
We are seeking a highly motivated Direct-to-Consumer (DTC) Marketing Specialist to join our dynamic team. In this role, you will be responsible for onboarding new marketing initiatives, implementing tailored DTC marketing strategies, and fostering strong relationships with both existing and potential patients. Your expertise will play a crucial role in attracting and engaging new patients while enhancing overall patient satisfaction and loyalty.

Key Responsibilities:

• Onboarding & Implementation:

  • Develop and execute onboarding processes for new marketing initiatives.
  • Collaborate with cross-functional teams to implement effective DTC marketing plans that align with organizational goals.

• DTC Marketing Strategy:

  • Design and manage targeted DTC marketing campaigns to attract and engage potential patients.
  • Utilize various channels, including digital marketing, social media, and traditional media, to reach diverse audiences.
  • Analyze campaign performance and make data-driven adjustments to optimize results.

• Patient Relationship Management:

  • Build and maintain strong relationships with existing patients to encourage repeat visits and referrals.
  • Engage with potential patients through informative outreach and personalized communication.
  • Gather feedback from patients to continuously improve services and patient experiences.

• Collaboration & Reporting:

  • Collaborate with healthcare providers and administrative teams to ensure cohesive messaging and care delivery.
  • Provide regular reports and insights on marketing performance and patient engagement metrics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
• Proven experience in DTC marketing strategies, preferably within the healthcare industry.
• Strong interpersonal skills and the ability to build relationships with diverse audiences.
• Proficiency in digital marketing tools and analytics platforms.
• Excellent communication skills, both verbal and written.

What We Offer:

• A collaborative work environment focused on innovation and patient care.
• Opportunities for professional growth and development in the healthcare marketing space.
• Competitive salary and comprehensive benefits package.

Join us in making a significant impact on patient engagement and care through effective marketing strategies!