Company: Össur

Location: Orlando, FL

Expected salary:

Job date: Thu, 25 Sep 2025 02:41:20 GMT

Job description:

Job Title: DTC Marketing Specialist

Job Description:

We are seeking a dynamic DTC Marketing Specialist to join our team, responsible for onboarding, implementing Direct to Consumer (DTC) marketing strategies, and fostering strong relationships with both existing and potential patients.

Key Responsibilities:

• Onboarding: Support the onboarding process for new patients, ensuring a positive and engaging introduction to our services.

• DTC Marketing Implementation: Develop and execute innovative marketing plans aimed at attracting and engaging new patients. Leverage digital platforms, social media, and traditional advertising to create compelling campaigns.

• Patient Relationship Management: Build and maintain strong relationships with existing patients through ongoing communication and engagement initiatives. Address patient needs and feedback, ensuring satisfaction and loyalty.

• Data Analysis: Analyze marketing performance data to assess the effectiveness of DTC strategies. Use insights to refine campaigns and improve patient engagement.

• Collaboration: Work closely with cross-functional teams, including healthcare providers, to align marketing efforts with organizational goals and improve patient experience.

• Education and Outreach: Create informative content and resources for patients, enhancing their understanding of our services and promoting health literacy.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
• Proven experience in DTC marketing strategies, preferably in the healthcare sector.
• Strong interpersonal and communication skills for nurturing patient relationships.
• Proficient in data analysis and marketing analytics tools.
• Creative thinker with the ability to develop engaging campaigns.

Join us in making a difference by enhancing patient engagement and driving growth through effective DTC marketing strategies!