Company: Merlin Entertainments

Location: Orlando, FL

Expected salary: $45500 per year

Job date: Thu, 29 May 2025 01:45:03 GMT

Job description:

Job Description: Digital Marketing Specialist

Join our dynamic Digital Marketing team as a Digital Marketing Specialist! In this exciting role, you will support the Senior Performance Manager in managing and optimizing our Pay-Per-Click (PPC) campaigns. Your primary responsibilities will include analyzing performance data, conducting keyword research, and implementing best practices to enhance our online presence and drive engagement.

Key Responsibilities:

• Assist in the development and execution of PPC strategies to meet our marketing objectives.
• Monitor and analyze campaign performance, providing insights to improve efficiency.
• Conduct thorough keyword research to identify new opportunities for growth.
• Collaborate with the Senior Performance Manager to develop engaging ad copy and creative assets.
• Maintain organized records of campaign budgets, forecasts, and results.
• Stay up-to-date with the latest digital marketing trends and industry developments.

Qualifications:

• Excellent organizational and communication skills.
• A strong passion for digital marketing and a desire to learn and grow within the field.
• Familiarity with PPC platforms (e.g., Google Ads, Bing Ads) is a plus.
• Analytical mindset with the ability to interpret data and make informed decisions.

Benefits:

As part of the Merlin family, you will enjoy a range of benefits including competitive salary, ongoing training and development opportunities, flexible work arrangements, and more. Join us to be part of an innovative team that drives impactful marketing strategies!

If you’re ready to elevate your career in digital marketing, we would love to hear from you!