Company: LHH

Location: Toronto, ON

Expected salary:

Job date: Sat, 12 Apr 2025 23:43:38 GMT

Job description: DescriptionPosition at EzraJob Role: Performance Marketing ManagerLocation: Toronto, CA (Hybrid – 3 days in office)Who we are:
Imagine what even the world’s finest organizations could achieve if all their employees were coached to be their absolute best.At EZRA, we are on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.This mindset applies not only to our clients but is manifested in our own EZRA family. We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach – every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible rewards.
EZRA is the fastest growing global coaching company, supporting some of the world’s leading companies.If all of this resonates, EZRA just might be the place for you.Key Responsibilities:

• Lead comprehensive performance marketing strategy, ensuring the successful deployment of paid, and organic search campaigns.
• Develop and manage prospecting, existing account expansion and remarketing strategy for digital channels that drive results.
• Utilize your SEO expertise to drive organic growth to drive business impact in the ever-changing search landscape.
• Oversee and optimize budgets and campaign performance across platforms, achieving strong return on investment (ROI) and customer acquisition cost (CAC) goals.
• Identify new digital opportunities to exceed performance targets.
• Lead cross-functional collaboration, including design and content, to align marketing strategies with overall business objectives.
• Track performance metrics, report results, and adjust strategies for traffic across key accounts and conversion KPIs.
• Manage our paid and SEO agency to ensure optimal budget spending
• Consistently present performance insights and recommendations.

Key Requirements:

• 5-7 years relevant experience
• Bachelor’s degree in marketing, Business, technical fields, or equivalent experience
• Proven experience in managing performance marketing campaigns (SEO, SEM, Linkedin, and funnel campaigns) in a scale environment
• Strong understanding of customer relationship management (CRM) systems, ideally Salesforce.
• Data-driven mindset with proficiency in analyzing marketing performance and adapting strategies accordingly.
• Deep understanding of SEO technologies and trends, including AI’s influence on search behavior and emerging voice-search capabilities.
• Strong project management and organizational skills with the ability to manage multiple tasks under tight deadlines.
• Collaborative approach with a willingness to work as part of a team.
• Experience with essential SEO tools like Google Analytics, SEMrush, Ahrefs, and screamingfrog.

What we offer:
● Your own world class coach
● Regular team social events
● Flexible working hours
● Contribution to a wellbeing app (think meditation, fitness, sleep!)
● A weekly wellbeing hour and much more!
● Competitive benefit package
● Global leading organizationWe are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.

Ezra is looking for a Performance Marketing Manager in Toronto, CA. The company focuses on coaching individuals to be their best selves and is the fastest-growing global coaching company. The responsibilities include leading a comprehensive performance marketing strategy, managing digital channels, utilizing SEO expertise, optimizing budgets and campaign performance, identifying new digital opportunities, and collaborating with cross-functional teams. Key requirements include 5-7 years of relevant experience, a Bachelor’s degree in marketing or related fields, proficiency in CRM systems, data-driven mindset, understanding of SEO technologies, strong project management skills, and collaboration abilities. The company offers benefits such as a world-class coach, team social events, flexible working hours, wellbeing app contribution, competitive benefit package, and more. Ezra is an equal opportunity employer that values diversity and inclusivity in the workplace.