Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary: $70000 – 100000 per year

Job date: Thu, 14 Aug 2025 22:01:10 GMT

Job description: Company: BrightHR CanadaSalary: $70,000 to $100,000 DOELocation: Toronto, ON (5 days on site)Job OverviewDue to the growth within our marketing team at BrightHR Canada, an exciting new role is available for a passionate, analytical, and highly organized Paid Search Manager. This role is required to be on-site 5 days at our Downtown Toronto office.Day-to-Day Responsibilities

• Manage the expansion, optimization, and reporting of the BrightHR Canadian Google Ads and Microsoft Ads.
• Own the strategic planning and everyday management of multiple high-budget PPC, social media, and programmatic accounts across different platforms.
• Perform detailed analyses of campaign performance and propose actions optimizations.
• Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern
• Take a measured approach to implementing new and current features; Take a test and learn approach to effectively implement automated bid strategies, match types, performance max, RSA best practice, etc.
• Theorize CRO tests with the support of in-house teams. Create, analyze, and action conversion rate optimization tests.
• Producing and presenting reports on PPC activity to internal stakeholders.
• Support stakeholders with troubleshooting and improving the quality of conversion data fed into marketing platforms.
• Collaborate with the wider marketing team to set new campaign initiatives live for your respective channels.
• Work with the Head of Growth and wider digital marketing team to reach channel growth targets.

What you bring to the Team

• 5 + years of experience managing lead gen PPC campaigns with large monthly budgets.
• Strong working knowledge of Google Ads, Microsoft Ads, Google Analytics and Excel.
• Desirable to have experience of Meta Ads and Programmatic search.
• Able to propose long-term strategies and create long-term testing plans related to PPC account growth.
• A strong understanding of audience targeting and experience with the practical application to marketing campaigns, preferably using 1st party data.
• Experience conducting fair AB tests and conducting PPC account optimization on a large scale.
• Strong knowledge of Google Analytics with a passion for data analysis and data driven decision making.
• The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team.
• Thrives in a supportive and friendly working environment and with a desire to share new innovative ideas and skills.
• Drive to meet and exceed targets and timescales.
• A desire to improve efficiency of processes; interested in learning and adopting tools such as Data Studio, Super metrics, and new AI tools in 2023.
• The enthusiasm to keep abreast of industry changes. Possess the ability to adapt to how new developments may impact account management and best practice.

Benefits

• Excellent vacation day entitlement
• Day off on your birthday.
• Pension Plan and Life Insurance.
• Access to Employee Assistance Programme.
• Company incentives, access to discount schemes.

Company: BrightHR Canada
Salary: $70,000 to $100,000 (DOQ)
Location: Toronto, ON (On-site, 5 days a week)

Job Overview:
BrightHR Canada is seeking a Paid Search Manager to join their growing marketing team. The role requires a passionate, analytical, and organized individual to manage Google Ads and Microsoft Ads, optimize PPC campaigns, and report on performance.

Day-to-Day Responsibilities:

• Manage and optimize high-budget PPC and social media campaigns.
• Analyze campaign performance and suggest optimizations.
• Monitor bid management to identify trends and opportunities.
• Implement and test new advertising strategies.
• Collaborate with teams for conversion rate optimization tests.
• Present reports on PPC activities to stakeholders.
• Troubleshoot and enhance conversion data quality.
• Work towards channel growth targets with the marketing team.

Qualifications:

• 5+ years of experience in lead generation PPC campaigns.
• Strong knowledge of Google Ads, Microsoft Ads, Google Analytics, and Excel; familiarity with Meta Ads and Programmatic search is a plus.
• Experience in audience targeting using 1st party data.
• Ability to propose long-term PPC strategies and A/B test effectively.
• Passion for data analysis and digital marketing trends.
• Innovative, collaborative, and process-oriented mindset.
• Eager to learn new tools and adapt to industry changes.

Benefits:

• Generous vacation entitlement.
• Birthday off.
• Pension plan and life insurance.
• Employee assistance program.
• Company incentives and discount schemes.