Company: Launch That

Location: Orlando, FL

Expected salary:

Job date: Sat, 06 Sep 2025 05:17:22 GMT

Job description:

Job Description: PPC Specialist (Paid Media Specialist)

Location: [Insert Location]

Company: Launch That

About Us:
At Launch That, we believe in the power of innovation and community. Founded in 2007 as an entrepreneurial digital marketing startup, we are dedicated to investing in our team and the communities we serve. Our mission is to harness the potential of digital landscapes to drive success for our clients and create meaningful impact.

Position Overview:
We are seeking a skilled PPC Specialist (Paid Media Specialist) to take the lead in optimizing our paid digital marketing efforts. In this role, you will be responsible for developing and executing effective PPC strategies that align with our business objectives. Your expertise will help us enhance our online presence, drive traffic, and maximize ROI across various paid media channels.

Key Responsibilities:

• Develop, manage, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
• Conduct thorough keyword research and competitive analysis to identify opportunities and improve campaign performance.
• Monitor, analyze, and report on campaign performance, making data-driven decisions to optimize budgets and bidding strategies.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Conduct A/B testing to continuously improve ad performance and landing page effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing and PPC strategies.

Qualifications:

• Proven experience as a PPC Specialist or similar role in digital marketing.
• Proficiency in managing paid advertising platforms, including Google Ads, Facebook Ads, and others.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills, with a proactive approach to problem-solving.
• Familiarity with SEO principles and analytics tools (e.g., Google Analytics, SEMrush) is a plus.
• Google Ads and Facebook Blueprint certifications are highly desirable.

Why Join Us?

At Launch That, we’re more than just a workplace; we’re a community. We invest in our employees with ongoing training, professional development, and the opportunity to work on innovative projects. Join us in shaping the future of digital marketing while making a positive impact in our community.

How to Apply:
If you’re passionate about PPC and eager to contribute to our mission, we’d love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and achievements to [Insert Application Email/URL].

Launch That is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.