Company: Acosta

Location: Orlando, FL

Expected salary:

Job date: Sat, 23 Aug 2025 00:39:51 GMT

Job description:

Job Description: Marketing Specialist at Acosta Group

Overview:
Join our dynamic team at Acosta Group, where we specialize in both digital and traditional retail events, experiential marketing, sponsorship activation, and omnichannel strategies. As a Marketing Specialist, you’ll play a crucial role in driving impactful marketing initiatives that bridge the gap between brands and consumers.

Key Responsibilities:

• Develop and execute innovative marketing strategies for retail events and demonstrations, ensuring a seamless integration of digital and traditional approaches.
• Collaborate with cross-functional teams to create engaging experiential marketing campaigns that resonate with target audiences.
• Manage sponsorship activation efforts, maximizing brand exposure and customer engagement.
• Analyze market trends and consumer behavior to inform marketing decisions and improve campaign effectiveness.
• Foster strong relationships with clients, partners, and stakeholders to ensure the success of all marketing initiatives.
• Monitor and report on campaign performance, utilizing data-driven insights to optimize future strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in experiential marketing, sponsorship activation, or retail marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and interpersonal skills, with a keen ability to collaborate within a team.
• Creative thinker with a passion for innovative marketing solutions.

Why Join Us?
At Acosta Group, you’ll be part of a collective of the industry’s most trusted retail, marketing, and foodservice agencies, dedicated to reimagining the consumer experience. If you’re looking to make a significant impact in a fast-paced environment, we want to hear from you!

Apply now to be a part of our exciting journey at Acosta Group!