Company: Equifax

Location: Toronto, ON

Expected salary:

Job date: Wed, 30 Jul 2025 04:13:25 GMT

Job description: Synopsis of the RoleAs a key member of the Marketing team, the Product Marketing Manager plays a pivotal role in the success of the Consumer line of business by aligning Marketing initiatives to LOB strategic priorities to drive tangible business results through New Product Initiative (NPI) launches, demand gen, sales enablement, insights and brand marketing, and partnership marketing initiatives. This role requires an experienced, strategic thinker with a deep understanding of digital marketing trends, combined with a passion for building and deploying innovative digital programs that deliver measurable results.What you’ll doGo-To-Market Strategy: Develop and execute a comprehensive go-to-market strategy that positions products as industry leading and drives demand for our online and direct sales channels. Demonstrated ability to build client journeys, define target personas, craft value propositions, perform competitive analysis, monitor and analyze data and deliver multi-channel marketing programs.Product Positioning, Campaigns and Messaging: Create compelling product positioning and messaging that resonates with our target audiences to accelerate the buying journey and differentiate our products in the market.Cross-Functional Collaboration: Work closely with cross-functional teams, including product development, sales, partnerships, consulting, marketing, finance, operations, IT to ensure alignment and successful execution of marketing programs.Sales Enablement: Understand Sales targets and equip our sales teams with the tools, training, and resources they need to achieve revenue targets.Demand Generation: Collaborate with the Marketing team (Comms, Content, Operations) to develop and execute demand generation campaigns, content creation (email, thought leadership, web, social, webinars) and manage industry events.Metrics and Analysis: Define and track key performance metrics to measure the success of product marketing initiatives and make data-driven decisions.What experience you needBachelor’s degree in marketing, business, or a related field.Proven experience as a Marketing Lead, Product Marketing Manager or Digital Marketing Manager across the entire product lifecycle.Track record of successfully developing and executing go to market strategies bringing new products to market to achieve revenue targets.Strong analytical and problem-solving skills with the ability to gather and interpret market data and customer insights.Have knowledge of product marketing and the integration with product management, field sales, inside sales and delivery teams.Possess a strong understanding of B2B lead gen, content marketing, digital marketing across web, email, social and webinar channels, communications, event management and sales enablement.What could set you apartB2B Marketing experience in the Financial Services (Insurance, Banking, Credit Card, Lending, Mortgage), Auto and/or fintech sectors.Track record of launching multiple NPIs and marketing existing products.Background or experience in Workfront, Stensul, Adobe analytics, Salesforce/Pardot.Understanding of Google Cloud and digital platforms.Primary Location: CAN-Toronto-5700 YongeCAN-MontrealFunction: Function – MarketingSchedule: Full time

Role Synopsis: Product Marketing Manager

The Product Marketing Manager is a vital member of the Marketing team, focusing on the success of the Consumer line of business. This role aligns marketing initiatives with strategic priorities to achieve business goals through New Product Initiatives (NPI), demand generation, sales support, insights, and brand marketing.

Key Responsibilities:

• Go-To-Market Strategy: Develop and implement strategies that position products as leaders in the industry, driving demand for online and direct sales.
• Product Positioning: Craft compelling messaging that resonates with target audiences, enhancing the buying journey and differentiating products.
• Cross-Functional Collaboration: Partner with teams including product development, sales, and finance to ensure alignment in executing marketing programs.
• Sales Enablement: Equip sales teams with necessary tools and training to meet revenue targets.
• Demand Generation: Work with marketing teams to create and manage campaigns and content across various channels.
• Metrics and Analysis: Set and track key performance indicators to measure success and guide data-driven decisions.

Required Experience:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in product marketing or digital marketing across the product lifecycle.
• Successful track record in developing go-to-market strategies and achieving revenue goals.
• Strong analytical skills for interpreting market data and insights.
• Knowledge in B2B lead generation and various digital marketing tactics.

Preferred Qualifications:

• B2B marketing experience in Financial Services, Automotive, or fintech sectors.
• History of launching multiple new products.
• Familiarity with tools like Salesforce/Pardot and Google Cloud.

Location: Positions available in Toronto and Montreal, full-time.