StackAdapt is hiring a Product Marketing Manager to join our growing Marketing team.
If you are passionate about:
The AdTech industry
SaaS Business-to-Business (B2B) software solutions
Understanding and translating technical capabilities into benefits
Building go-to-market plans that you will help execute in collaboration with a fantastic sales organization
Please keep reading.
As one of a team of talented Product Marketers, you will be responsible for managing and assisting in the creation and development of strategic product and solution marketing campaigns and related programs to drive the continued hyper growth of StackAdapt.
What you’ll be doing:
- Develop and execute clear GTM plans/product launches – briefing, training and furnishing Revenue team with appropriate collaterals
- Help translate new feature releases into meaningful sales and marketing collaterals
- Be the “go-to” on key market trends, competitive landscape and the perception of StackAdapt in the market
- Assist in determining market segments and customer buying criteria and integrate into product launch and demand generation activities
- Document extensive competitor research and brief internal stakeholders on relevant competitor activity
- Proactively contribute to demand generation/content marketing plans, aligning funnel content and outreach to defined value props
We’ll be reaching out to applicants that have:
- 5-7 years of experience in marketing, product marketing or sales enablement where you can demonstrate that you have delivered results
- Demonstrated ability to craft customer-facing messaging and positioning of technology solutions
- Experience creating sales tools that support revenue generation
- A strong grasp of current marketing strategies and best practices
- Experience creating and executing a go-to-market plans
- Ability to effectively communicate and present information to a wide range of audiences
- A degree in marketing, business or relevant on the job experience
Huge bonus if you’ve marketed adtech or martech solutions!
StackAdapters Enjoy:
- Competitive salary
- Full benefits from League on day one of employment
- RSP Matching
- Work from home reimbursements
- Coverage and support of personal development initiatives (conferences, courses, etc)
- An awesome parental leave policy
- A weekly $15 lunch credit via Ritual
- A friendly, welcoming, and supportive culture
- Our social and team events (virtually!)
About StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners. StackAdapt is a Top 100 Software Product on G2, being the only DSP on the Best Software Products and Highest Satisfaction lists.
We’ve been recognized for our high performing campaign conversion rates, award-winning customer service, and innovation by numerous industry publications including:
Great Place to Work® named StackAdapt as one of Canada’s Best Workplaces for Start-ups in 2021
A leader in the DSP, Video and Cross-Channel Advertising Categories on G2
A Top Growing Company in Canada based on the Globe and Mail’s 2020 Business Report
Named 23rd in Deloitte Canada’s Technology Fast 50™ program
Named in Deloitte Technology’s Fast 500 in North America
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. We are an equal opportunity employer and we are happy to work with applicants requesting accommodation at any stage of the hiring process. We welcome and encourage anyone and everyone to apply.
Product Marketing Manager
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