Company: Home Depot

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Sep 2024 06:11:57 GMT

Job description: Managing Programmatic Media Campaigns

• Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home.
• Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics.
• Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

• Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals.
• Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

• Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies.
• Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas.
• Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

Competencies:

• Action Oriented
• Collaborates
• Customer Focus
• Drives Results
• Communicates Effectively

Skills:

• Strong attention to detail
• Organization
• Problem-solving
• Excellent written and verbal communication skills
• Data Analysis
• Digital Campaign Management

Hybrid Work:

• Independent Associate (remote with occasional in-office days for purposeful meetings)

Minimum Years of Work Experience:

• 1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

This content outlines the responsibilities and skills required for managing programmatic media campaigns. This includes developing and executing marketing campaigns, overseeing budget management, optimizing delivery strategies, planning and reporting on campaigns, staying updated on programmatic innovations, and driving business growth. The competencies and skills necessary for this role are also mentioned, along with the requirement of 1-2 years of work experience in programmatic media planning and activation. The position is described as an Independent Associate with hybrid work options.