Company: ProViso Consulting

Location: Toronto, ON

Job description: Story Behind the Need

• Business group: Brand Management
• Client is looking for a Social Media Strategist to work alongside a team of strategists, account managers, designers and content experts to develop and execute best-in-class social strategy across Client’s global social media channels. This position is an integral part of the team and will contribute to the strategic and creative thinking of the Social & Content team.

Candidate Value Proposition:

• The successful candidate will have the opportunity to gain experience across different digital touchpoints.
• There is opportunity for FTE. There are great experts in the firm the candidate can learn from, but will also be encouraged to have strong social acumen, experience, and curiosity.

Typical Day in Role:

• Champion a client-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Be accountable for supporting the implementation and optimization of Client’s Social Media strategy across global markets.
• Define relevant social media KPIs, measure and analyze ongoing progress for future optimizations.
• Oversee social media content development, including ideation, creation, social copywriting, content calendar management and publishing of social-first content, with a focus on TikTok and scriptwriting.
• Work with multi-media designers to ensure content is informative, engaging and entertaining.
• Strong understanding of social paid media to ensure content is timely, engaging and targeted to relevant audience.
• Stay up to date with latest social media best practices, partners, trends, tools and technology.
• Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.
• Actively pursues effective and efficient operations of their respective areas in accordance with Client’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.

Candidate Requirements/Must Have Skills:

• 5+ years of experience as a Social Media strategist agency or brand side
• Deep understanding of social media metrics and best practices
• Experience managing and developing social media content calendar for a brand
• Candidates should submit links to social accounts they have managed (and the dates they worked on them), examples of social posts they’ve published/written, and links to

their online portfolio.

• Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat
• Familiarity with social media paid acquisition
• Strong writing skills are required

Nice-To-Have Skills:

• Experience with social publishing platforms, social analytics tools, and social listening

Soft Skills Required:

• Critical thinking and great leadership skills
• Strong interpersonal, presentation, and communication skills
• Curiosity and a desire to grow within the Bank
• Organization and time management

Best vs Average candidate

• The best candidate is someone who has track record of managing brands social media (Tiktok would be exceptional). Someone who is very good at writing.
• Someone with strong analytical mind who can create reports using Excel and Powerpoint, someone who has solid experience gathering, analysing and implementing data to optimize content creation and strategy.

Education:

• Degree in marketing, public relations, communications, or relevant field

Candidate Review & Selection

• 2 rounds:

o 1st Hiring Manager and Senior Manager – 45 mins each – MS Teams Video – Talk about previous experience and writing samples – Situational questions
o 2nd Hiring manager, Senior manager, Design Manager and colleagues – Get to know the candidate and make sure the candidate will fit into the role/teamJob Details12317Contract1 yearToronto
A business group in Brand Management is seeking a Social Media Strategist to join their team and develop and execute social media strategy across global channels. The successful candidate will have the opportunity to gain experience across different digital touchpoints and there is potential for full-time employment. The role involves overseeing social media content development, analyzing KPIs, staying up-to-date with social media trends, and building relationships with influencers. Candidates must have 5+ years of social media strategy experience, strong writing skills, and familiarity with various social media platforms. Nice-to-have skills include experience with social publishing platforms and social listening. Soft skills required include critical thinking, leadership, communication skills, curiosity, and organization. The best candidate will have a track record of managing brands on social media and strong analytical skills. Education in marketing, public relations, communications, or a relevant field is required. The selection process involves two rounds of interviews with hiring managers, senior managers, and colleagues. The role is a 1-year contract in Toronto.
Job Description:

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Expected salary:

Job date: Thu, 15 Aug 2024 22:12:00 GMT