Company: Ralph Lauren

Location: Orlando, FL

Expected salary:

Job date: Fri, 03 Oct 2025 22:57:07 GMT

Job description:

Job Title: Digital Marketing Specialist

Company: Ralph Lauren Corporation (NYSE: RL)

Location: [Insert Location]

About Ralph Lauren:
Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of premium lifestyle products. Known for our commitment to quality and timeless elegance, we continuously innovate to meet the evolving preferences of our customers.

Job Description:
We are seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will play a crucial role in enhancing our digital marketing strategies and initiatives, utilizing innovative tools like QR codes, digital catalogs, and virtual stores to elevate the customer experience.

Key Responsibilities:

• Execute and manage digital marketing campaigns, focusing on premium lifestyle products.
• Develop and implement engaging digital strategies, including QR code integration and virtual store concepts.
• Collaborate with cross-functional teams to enhance product visibility through digital catalogs and online platforms.
• Analyze market trends and consumer behavior to identify new category opportunities.
• Provide actionable feedback to management regarding the effectiveness of marketing strategies and potential areas for growth.
• Track and report on performance metrics to measure the success of digital campaigns.
• Stay current with industry trends and competitor strategies to inform marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably in the fashion or retail industry.
• Strong analytical skills with the ability to interpret data and make recommendations.
• Proficiency in digital marketing tools and platforms (SEO, SEM, social media, email marketing).
• Excellent communication and teamwork skills.
• Creative mindset with a passion for innovative marketing solutions.

Why Join Us?
At Ralph Lauren, we value creativity, diversity, and a commitment to excellence. This is an exciting opportunity to contribute to a global brand and work within a collaborative environment dedicated to redefining luxury and style. If you’re enthusiastic about digital marketing and eager to make your mark in the industry, we’d love to hear from you!

Application Process:
To apply, please submit your resume and a cover letter outlining your relevant experience and why you are a perfect fit for this role.

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Ralph Lauren Corporation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.