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Company: Publicis Groupe

Location: Toronto, ON

Job description: Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world’s leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald’s, Novartis, Samsung, Visa and more.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

Job Description

As Account Director, your primary role is to deliver results for our clients. You will use data to filter all decisions and will be responsible for the full implementation of plans from strategy through to online and offline execution. You will lead cross functional team of performance media specialists to deliver integrated media plans across all channels including digital integrated campaigns. You will be the senior client lead and oversee all storytelling communication with senior marketing leads on their respective lines of business.

Responsibilities:

• Providing strong leadership to a cross functional team of performance media specialists to deliver successful media plans.
• This account needs someone with strong digital acumen across all stages of the funnel.
• Developing strong partnerships with senior client stakeholders to propel key projects, improve ways of working, and develop a deep understanding of their business
• Proactively identifying and implementing processes that make their operations smoother, easier, and more effective
• Promoting continuous optimization of the accounts and constantly seeking ways to improve campaign activity and marketing effectiveness
• Collaborating with the wider team to plan and execute strategies that deliver on marketing objectives while being in budget and on time, in response to client briefs
• Building of cutting-edge strategies and tactical plans to drive brand and product acquisition
• Developing budget allocations across media and building media mix scenarios – resulting in strategic and effective media plans
• Ensuring finance and compliance requirements are followed – including oversight of budget pacing to make sure planned and billed dollars are delivering against forecasts
• Mentoring performance media manager and extended team, running of semi-annual review and identifying of opportunities for development
• Providing support to Group Account Director and COE leadership to deliver portfolio best practices and thought leadership

Qualifications

• Bachelor’s degree or college diploma with a concentration in advertising, marketing, business administration, communications or related area
• 7+ years of progressive levels of responsibility, with emphasis on digital and performance media
• Strong business acumen and experience in a data driven performance marketing environment
• Advanced understanding of online and offline channels – online video, programmatic, social media, paid search, TV, radio, OOH
• Ability to express complex ideas simply and concisely
• Excellent communication skills – written, verbal and presentation
• Ability to manage multiple projects simultaneously with competing deadlines
• Strong organizational and problem-solving skills and attention to detail
• Willingness and eagerness to learn, adopt new technologies and solutions and take on new opportunities
• Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science
• Proficiency in Microsoft Office and advanced working knowledge other campaign management processes and tools – Prisma, DDS, Mediatools, Ad Ops, etc.
• Experience working in the Financial category, completion of Facebook Blueprint and any Google Certifications a strong asset

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.
Starcom is a global communications planning and media leader with over 80 years of history. The company believes in putting people at the center of everything they do, using data and technology to inspire and move people and businesses forward. They are a part of Publicis Media within Publicis Groupe, with offices in Windsor, Toronto, and Montreal. The job description is for an Account Director, responsible for delivering results for clients and leading a team of performance media specialists in implementing media plans. Qualifications for the role include a degree in advertising, marketing, or related area, 7+ years of experience in digital and performance media, strong business acumen, and proficiency in campaign management processes and tools. Starcom is an equal opportunity employer committed to diversity and inclusion.
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Expected salary:

Job date: Sat, 06 Jan 2024 08:48:52 GMT