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Publicis Groupe – CRM Strategist – Toronto, ON

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Company: Publicis Groupe

Location: Toronto, ON

Job description: Company DescriptionPublicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.Job DescriptionWe’re buzzing with energy! Why? We’re on a journey of exceptional growth year-over-year, and now, we’re looking to add passionate, driven individuals to our talented and tight-knit team. This is an outstanding opportunity to work on a Fortune 100 brand, create and deliver best-in-class CRM programs, and thrive in a culture that values professional growth and personal happiness, while rewarding entrepreneurial spirit.Publicis Toronto is seeking a CRM Strategist:We are seeking a CRM Strategist: someone who is both creative and analytical, with a passion for digital media, marketing, retail e-commerce and CRM. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, product managers, engineers, account people, producers, developers, and everyone in between.We want someone who is inspired when presented with a challenge, and confident in sharing their ideas and opinions. You should be one step ahead of digital and social trends and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics and ideas. You are inspired to make a difference, self-motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients.The CRM Strategist will be responsible for:

  • Support the design, implementation and evaluation of CRM marketing lifecycle campaigns including seasonal and category moments, trigger-based, nurture and retention programs for our client across multiple retail product categories and channels
  • Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with client’s business strategy and priorities
  • Prepare regular reporting, identify performance trends; shifting strategy as needed to ensure KPIs are being met and exceeded
  • Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners
  • Identify and manage customer targeting and segmentation strategies and maintain performance
  • Work with our deployment and operations partners to build and launch complex automated campaigns and guide capability updates and enhancements
  • Become the expert in the client’s customer, and continuously advocate for their ever-evolving needs
  • Become familiar with — and support — client’s company culture, policies, procedures, mission, values and standards
  • Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices
  • Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner

Qualifications

  • 3-4 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce
  • Demonstrated success in developing strategy and guiding implementation of CRM programs & campaigns (Email/Push)
  • Passionate storyteller with ability to develop customer-centric experiences that leverage data and technology to solve customer and business problems
  • Self-starter that is as adept at navigating a complex organization for answers and solutions as they are at evangelizing them to the benefit of the team
  • Ability to cultivate relationships in a multi-discipline environment (creative, technology, analytics, operations and production)
  • Highly motivated, driven and works well in a fast-paced, collaborative, environment
  • Analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reporting (e.g. Adobe Omniture, Google Analytics, etc.)
  • Familiar with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, Marketo, etc.)
  • Experience in a client-facing role preferred

We are an agency filled with people that are Committed, Creative, Curious and Collaborative. If you feel like you’d be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Publicis!Additional InformationPublicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at
Publicis is an omni-channel communications agency with over 600 employees in Canada, working with Canadian, U.S., and Global clients. They are looking to hire a CRM Strategist with experience in customer relationship management and retail e-commerce to design, implement, and evaluate CRM marketing campaigns. The ideal candidate should be a passionate storyteller, self-starter, have strong analytical skills, and be familiar with marketing automation platforms. Publicis values diversity and encourages all qualified candidates to apply.
Title: Senior Software Engineer

Location: Calgary, AB

Company: Confidential

Job Type: Full-Time

Description:

Our client, a leading technology company, is seeking a highly skilled Senior Software Engineer to join their team in Calgary, AB. The ideal candidate will have a proven track record of developing high-quality software solutions.

Responsibilities:

– Work closely with the product management team to understand requirements and develop software solutions
– Design, develop, and test software applications
– Collaborate with cross-functional teams to integrate software components
– Troubleshoot and resolve software issues
– Stay current on industry best practices and technologies

Qualifications:

– Bachelor’s degree in Computer Science or related field
– Minimum of 5 years of software development experience
– Proficiency in programming languages such as Java, C++, or Python
– Experience with cloud technologies such as AWS or Azure
– Strong problem-solving and analytical skills

If you are a talented Senior Software Engineer looking for an exciting opportunity, apply now!

Expected salary:

Job date: Fri, 17 May 2024 00:46:19 GMT

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