Company: Emerald Logistix

Location: Orlando, FL

Expected salary:

Job date: Wed, 09 Jul 2025 06:47:56 GMT

Job description:

Job Title: Marketing Data Analyst

Job Description:

We are seeking a highly motivated Marketing Data Analyst to join our dynamic team. In this role, you will play a crucial part in enhancing our customer engagement and outreach strategies through a strong emphasis on data-driven decision-making.

Key Responsibilities:

• Analyze customer data and market trends to identify opportunities for optimizing our marketing efforts.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Collaborate with cross-functional teams to design targeted marketing strategies aimed at maximizing reach and engagement.
• Utilize advanced analytics tools to create reports and dashboards that inform decision-making processes.
• Conduct A/B testing and other experiments to refine marketing strategies and improve ROI.
• Stay current with industry trends and best practices to ensure our strategies are innovative and effective.

Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
• Proven experience in marketing analytics or data analysis roles.
• Strong proficiency in data analysis tools (e.g., Google Analytics, Excel, Tableau).
• Excellent communication skills with the ability to present complex data in a clear and actionable manner.
• Strong problem-solving skills and attention to detail.

Join us in driving data-led marketing initiatives that elevate customer engagement and ensure our continued success!